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TargetX (Liaison)

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Salesforce-built CRM for student recruitment, admissions, and enrollment management

Higher Education Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for Enterprises

What is TargetX (Liaison)?

TargetX is a higher education CRM built natively on the Salesforce platform, now owned and sold by Liaison International, a company headquartered in Watertown, Massachusetts. It supports recruitment and admissions teams with tools for territory management, event registration, mobile-first online applications, and engagement tracking across the recruitment cycle, and is used by more than 400 higher education institutions.

Because it runs on Salesforce, TargetX customers need separate Salesforce platform licenses in addition to TargetX's own fees, and pricing is not published publicly. Total cost depends on modules selected, user roles, Salesforce licensing tier, implementation scope, and ongoing administration, with quotes provided directly by Liaison's sales team.

Key Features of TargetX (Liaison)

TargetX (Liaison) lists 8 documented features, including Recruitment and admissions CRM built on Salesforce, Territory-based lead and prospect assignment and Event management with mobile-first registration forms. The list below covers what the product does rather than how it is marketed.

  • Recruitment and admissions CRM built on Salesforce
  • Territory-based lead and prospect assignment
  • Event management with mobile-first registration forms
  • Mobile-first online application
  • TX SMS text messaging powered by Twilio
  • Recruitment Insights analytics and reporting
  • Salesforce Education Data Architecture (EDA) compatibility
  • Unified student engagement dashboard

TargetX (Liaison) Pricing

TargetX (Liaison) lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Request pricing

TargetX pricing is quote-based and depends on modules, user counts, and required Salesforce platform licenses, which are sold separately. No public pricing page is available; contact Liaison for a quote.

TargetX (Liaison) Specifications

TargetX (Liaison) is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Enterprises
Support
  • Email
  • Phone
  • Training
  • Tickets
Integrations
Salesforce platform and Education Data Architecture (EDA), Twilio (SMS), and various student information systems
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
liaisonedu.com

TargetX (Liaison) Videos

TargetX (Liaison) Screenshots

TargetX (Liaison) screenshot 1

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TargetX (Liaison) FAQs

Yes, because TargetX is built on Salesforce, institutions must also purchase Salesforce platform licenses in addition to TargetX fees.

No, pricing is quote-based and depends on modules, users, and Salesforce licensing.

TargetX is owned and sold by Liaison International.

Recruitment, admissions, and enrollment management, including territory assignment, event registration, and online applications.

More than 400 higher education institutions.