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Leadpages

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AI landing page builder with built-in A/B testing, Smart Traffic, and heatmaps to convert more visitors

Landing Page Builders
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  • Deployment Cloud Based
  • Starting price $50
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Leadpages?

Leadpages is a cloud-based landing page and conversion optimization platform that helps businesses build, publish, and test marketing pages without writing code. Founded in 2012 and based in Minneapolis, Minnesota, the company has served more than 466,000 businesses. Its AI builder generates a complete, branded landing page from a plain-language description in about 60 seconds, and a drag-and-drop editor with 250+ templates lets users refine layout, copy, and images afterward.

Beyond publishing, Leadpages runs conversion tools such as A/B testing, Smart Traffic visitor routing, click and scroll heatmaps, and dynamic text replacement tied to ad campaign keywords. Forms sync leads to CRMs and email platforms in real time through 50+ native integrations, Zapier, webhooks, and a REST API. Paid plans add custom domains with automatic SSL, unlimited traffic, and multi-year analytics history.

Key Features of Leadpages

Leadpages lists 10 documented features, including AI page builder that generates a complete branded landing page from a text prompt in about 60 seconds, Drag-and-drop editor with 250+ conversion-optimized, mobile-responsive templates and Automated A/B (split) testing with statistical significance tracking. The list below covers what the product does rather than how it is marketed.

  • AI page builder that generates a complete branded landing page from a text prompt in about 60 seconds
  • Drag-and-drop editor with 250+ conversion-optimized, mobile-responsive templates
  • Automated A/B (split) testing with statistical significance tracking
  • Smart Traffic AI routing that sends each visitor to the page variant most likely to convert them
  • Built-in click and scroll heatmaps for visitor engagement analysis
  • Dynamic Text Replacement that swaps page copy to match ad campaign keywords via UTM parameters
  • Lead capture forms with real-time sync to CRMs and email marketing tools
  • Custom domain publishing with automatic SSL certificates
  • Built-in conversion tracking and analytics dashboard
  • REST API, webhooks, and MCP connector for custom integrations

Leadpages Pricing

Leadpages lists 3 plans, from $50 to $200.

Grow

$50

per month

Request pricing

For solo marketers and small teams starting CRO, adding unlimited traffic on top of the HTML Pub Business tier, with a 7 day free trial.

Optimize

$100

per month

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For growing teams and performance marketers, adding unlimited pages and Smart Traffic.

Scale

$200

per month

Request pricing

For agencies and enterprise teams, with full auto optimization, team seats and workspaces and a dedicated CSM.

Leadpages Specifications

Leadpages is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Mailchimp, ActiveCampaign, ConvertKit, Drip, AWeber, HubSpot, Salesforce, Keap, Pipedrive, Zoho CRM, Stripe, PayPal, Slack, Intercom, Calendly, Zapier, Make, n8n, Google Analytics, Shopify, Klaviyo
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
leadpages.com

Leadpages Videos

Leadpages Screenshots

Leadpages screenshot 1

Leadpages Comparisons

Side by side comparisons of Leadpages against 3 other Landing Page Builders options listed here.

Leadpages
MailerLite Landing Pages
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Leadpages
Swipe Pages
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Leadpages
Ucraft
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Leadpages FAQs

Leadpages is a landing page and conversion optimization platform that lets businesses build pages, run A/B tests, view heatmaps, and use AI-driven Smart Traffic routing without writing code.

Yes. Leadpages offers a 7-day free trial with full access to the Grow plan and no feature restrictions during the trial.

No. The core Leadpages product requires a paid subscription after the 7-day trial; paid plans start with Grow at $99/month.

Smart Traffic uses AI to automatically route each visitor to the page variant most likely to convert them, based on their attributes and behavior. It is included on the Optimize plan and above.

Yes. All paid plans support custom domains with automatic SSL provisioning, ranging from 4 domains on Grow up to 10 on Scale.

Leadpages offers 50+ native integrations, including HubSpot, Salesforce, Mailchimp, and Stripe, plus Zapier, Make, n8n, webhooks, and a REST API for custom connections.