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Unbounce

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Landing page builder with AI copywriting, A/B testing, and Smart Traffic conversion optimization.

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  • Deployment Cloud Based
  • Starting price $29
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Unbounce?

Unbounce is a landing page builder and conversion rate optimization platform built for marketers and agencies. Founded in 2009 and headquartered in Vancouver, Canada, it offers a drag and drop editor for creating landing pages, popups, and sticky bars without writing code. Every plan includes AI copywriting tools, more than 100 templates, a large library of free stock images and fonts, and free hosting.

Beyond page building, Unbounce offers built in A/B testing, an AI powered Smart Traffic feature that routes visitors to the best performing page variant, and dynamic text replacement for matching ad copy to landing pages. It connects to over 1,000 apps through Zapier, plus direct integrations with Salesforce, HubSpot, and Mailchimp. Paid plans range from a single user Starter tier up to Agency and Concierge tiers with dedicated support for larger teams.

Key Features of Unbounce

Unbounce lists 10 documented features, including Drag-and-drop builder for landing pages, popups, and sticky bars, AI copywriting assistant that can expand, rewrite, and summarize copy and One-click A/B testing with confidence intervals and manual traffic allocation. The list below covers what the product does rather than how it is marketed.

  • Drag-and-drop builder for landing pages, popups, and sticky bars
  • AI copywriting assistant that can expand, rewrite, and summarize copy
  • One-click A/B testing with confidence intervals and manual traffic allocation
  • Smart Traffic AI-based routing of visitors to the best-converting page variant
  • Dynamic Text Replacement for matching ad keywords to landing page content
  • 100+ conversion-focused templates and 850,000+ free stock images
  • 1,000+ integrations via Zapier plus native connections to Salesforce, HubSpot, and Mailchimp
  • Multi-step forms with content gating and custom confirmation actions
  • Custom code support (JavaScript, CSS, HTML) for advanced page customization
  • REST API access and real-time reporting dashboard with audience insights

Unbounce Pricing

Unbounce lists 4 plans, from $29 to $249.

Starter

$29

per month

Monthly billing to set up and launch your first landing pages; yearly billing is $22 per month.

Build

$99

per month

Monthly billing to create unlimited landing pages; yearly billing is $74 per month.

Experiment

$149

per month

Monthly billing for testing and experimentation; yearly billing is $112 per month.

Optimize

$249

per month

Monthly billing for the optimization tier; yearly billing is $187 per month.

Unbounce Specifications

Unbounce is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Training
Integrations
Zapier (1,000+ apps), Salesforce, HubSpot, Mailchimp, Google Analytics, Webhooks, REST API
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
unbounce.com

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Unbounce FAQs

No, Unbounce does not offer a free plan, but it provides a 14-day free trial with full access to the chosen plan and no credit card required.

The Starter plan costs $29/month (or $22/month billed annually) and supports up to 500 monthly visitors, 5 pages, and 1 user.

Built-in unlimited A/B testing is available starting on the Experiment plan at $149/month, which also adds confidence intervals and manual traffic allocation.

Smart Traffic is Unbounce's AI-powered optimization feature that automatically routes each visitor to the page variant they are most likely to convert on; it is included starting on the Optimize plan at $249/month.

Yes, Unbounce provides a REST API for managing accounts, domains, pages, and leads, documented at developer.unbounce.com.

Unbounce is a Canadian company founded in 2009 and headquartered in Vancouver, British Columbia.