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Ghost

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Open-source platform for publishing, email newsletters, and paid membership subscriptions.

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  • Deployment Cloud Based, On Premises
  • Starting price $18
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Ghost?

Ghost is an open-source content management platform focused on publishing, email newsletters, and paid membership subscriptions rather than general-purpose website building. It is developed by the Ghost Foundation, a non-profit organization registered in Singapore that has no outside investors and reinvests all revenue into the product. The software can be self-hosted for free or run on Ghost(Pro), the Foundation's official managed hosting service.

Ghost(Pro) plans start at 18 dollars per month billed yearly and add features such as custom themes, paid subscriptions and tips through Stripe, multiple newsletters, and priority support at higher tiers. Ghost includes a built-in editor, native analytics, native ActivityPub syndication, and thousands of third-party integrations available through its directory.

Key Features of Ghost

Ghost lists 10 documented features, including Native newsletter creation and email delivery, Built-in paid membership and subscription management with Stripe and Professional rich-content editor with cards for galleries, video, audio, and embeds. The list below covers what the product does rather than how it is marketed.

  • Native newsletter creation and email delivery
  • Built-in paid membership and subscription management with Stripe
  • Professional rich-content editor with cards for galleries, video, audio, and embeds
  • Native analytics dashboard for posts, newsletters, and growth
  • Custom themes and a theme marketplace
  • Promotional offers, discounts, and tiered membership pricing
  • Open-source, self-hostable codebase
  • Native Social Web (ActivityPub) syndication (Ghost 6.0)
  • Content API and Admin API for headless use
  • 8,000+ third-party integrations, including Zapier and native apps

Ghost Pricing

Ghost lists 3 plans, from $18 to $199.

Starter

$18

per month

USD per month billed yearly for solo blogs and newsletters, with a free custom domain and 1,000 members.

Publisher

$29

per month

USD per month billed yearly for custom publications, with 3 staff users, custom themes and paid subscriptions.

Business

$199

per month

USD per month billed yearly for teams scaling up, with 15 staff users, priority support and higher usage limits.

Ghost Specifications

Ghost is available on web app. It offers an API, has a free trial and has a free plan.

Deployment
  • Cloud Based
  • On Premises
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
Support
  • Email
  • Tickets
Integrations
Stripe, Zapier, Slack, Mailchimp, ConvertKit, ActiveCampaign, Google Analytics, Plausible, Fathom Analytics, Discord, and 8,000+ integrations via the Ghost integrations directory
Public API
Yes
Free trial
Yes
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
ghost.org

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Ghost Comparisons

Side by side comparisons of Ghost against 3 other Content Management software options listed here.

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Ghost FAQs

Ghost's core software is free and open-source and can be self-hosted. Ghost(Pro), the managed hosting service, is a separate paid product starting at $18/month billed yearly.

Ghost(Pro) is Ghost's official managed hosting service, run by the Ghost Foundation, that includes hosting, backups, security, and a custom domain without server management.

Yes, Ghost has built-in membership and subscription tools integrated with Stripe for paid tiers, one-time tips, and donations.

Ghost is developed and maintained by the Ghost Foundation, a non-profit organization registered in Singapore that cannot be bought or sold and reinvests all revenue into the product.

Yes, Ghost includes native email newsletter creation and delivery with audience segmentation as a core feature rather than a plugin.