What is Ghost?

Ghost is an open-source content management platform focused on publishing, email newsletters, and paid membership subscriptions rather than general-purpose website building. It is developed by the Ghost Foundation, a non-profit organization registered in Singapore that has no outside investors and reinvests all revenue into the product. The software can be self-hosted for free or run on Ghost(Pro), the Foundation's official managed hosting service.

Ghost(Pro) plans start at 18 dollars per month billed yearly and add features such as custom themes, paid subscriptions and tips through Stripe, multiple newsletters, and priority support at higher tiers. Ghost includes a built-in editor, native analytics, native ActivityPub syndication, and thousands of third-party integrations available through its directory.

Key Features of Ghost

Here are the powerful features that make Ghost stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Native newsletter creation and email delivery
  • Built-in paid membership and subscription management with Stripe
  • Professional rich-content editor with cards for galleries, video, audio, and embeds
  • Native analytics dashboard for posts, newsletters, and growth
  • Custom themes and a theme marketplace
  • Promotional offers, discounts, and tiered membership pricing
  • Open-source, self-hostable codebase
  • Native Social Web (ActivityPub) syndication (Ghost 6.0)
  • Content API and Admin API for headless use
  • 8,000+ third-party integrations, including Zapier and native apps

Ghost Pricing

Here are the pricing plans for Ghost. Choose the plan that best fits your requirements and budget.

Self-hosted (open source)

$0

Unlimited, self-managed

Free, open-source Ghost software; infrastructure and hosting costs are separate and managed by the user

Starter

$18/month (billed yearly)

1 staff user, 1,000 members

Free custom domain, email newsletter, simple design settings; no paid subscriptions or marketplace themes

Publisher

$29/month (billed yearly)

3 staff users, 1,000 members

Adds custom themes, paid subscriptions and tips, 3 premium tiers, 3 newsletters, and advanced analytics

Business

$199/month (billed yearly)

15 staff users, 10,000 members

Adds priority support, early feature access, 10 premium tiers, 10 newsletters, and higher upload limits

Custom

Custom

Unlimited staff and members

Dedicated IP, 99.9% SLA, SSO, invoice billing, and a dedicated account manager

Ghost Specifications

Get a closer look at the technical specifications and system requirements for Ghost. Find out if it's compatible with your operating system and other software.

Software Tagline :
Open-source platform for publishing, email newsletters, and paid membership subscriptions.
Deployment :
  • cloud based
  • on premises
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • freelancers
  • startups
  • smes
Available Support :
  • email
  • tickets
Integrations :
Stripe, Zapier, Slack, Mailchimp, ConvertKit, ActiveCampaign, Google Analytics, Plausible, Fathom Analytics, Discord, and 8,000+ integrations via the Ghost integrations directory
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
Yes
Customization Available :
Yes

Ghost Videos

Ghost Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as Ghost. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

Ghost Comparisons

Compare Ghost with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

Overall Ghost Reviews

Here's our unbiased review of Ghost. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

0/5

Based on 0 Reviews

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Value for money

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Ghost Pros and Cons

Ghost FAQs

Ghost's core software is free and open-source and can be self-hosted. Ghost(Pro), the managed hosting service, is a separate paid product starting at $18/month billed yearly.

Ghost(Pro) is Ghost's official managed hosting service, run by the Ghost Foundation, that includes hosting, backups, security, and a custom domain without server management.

Yes, Ghost has built-in membership and subscription tools integrated with Stripe for paid tiers, one-time tips, and donations.

Ghost is developed and maintained by the Ghost Foundation, a non-profit organization registered in Singapore that cannot be bought or sold and reinvests all revenue into the product.

Yes, Ghost includes native email newsletter creation and delivery with audience segmentation as a core feature rather than a plugin.