Semrush
VerifiedOnline visibility platform for SEO, content marketing, advertising research, and social media.
See all screenshots - Deployment Cloud Based
- Starting price $139
- Free trial Available
- Best for Freelancers, Startups, SMEs
What is Semrush?
Semrush is an online visibility platform for search engine optimization, competitor research, content marketing, advertising research, and social media management. Founded in 2008 and headquartered in Boston, Massachusetts, it combines proprietary web crawl data with tools such as keyword research, Site Audit, Position Tracking, and backlink analysis, plus AI visibility tracking that monitors brand mentions in ChatGPT, Google AI Mode, Perplexity, and Gemini. Adobe completed its acquisition of Semrush Holdings in April 2026.
Plans start at 117.33 dollars a month billed annually and rise to 549 dollars a month for the Advanced SEO and AI Search plan, with annual billing saving up to 17 percent. There is no permanent free plan, though new users get a 7 day free trial. Customers range from solo site owners to agencies and enterprises, supported by 24 hour live chat and Semrush Academy training.
Key Features of Semrush
Semrush lists 9 documented features, including Keyword research and rank tracking (Position Tracking), Site Audit for technical SEO issues and Competitor analysis for organic and paid traffic, keywords, and backlinks. The list below covers what the product does rather than how it is marketed.
- Keyword research and rank tracking (Position Tracking)
- Site Audit for technical SEO issues
- Competitor analysis for organic and paid traffic, keywords, and backlinks
- Backlink analysis and link building tools
- On page and content optimization tools
- Local SEO and business listing tools
- Advertising and PPC research tools
- Social media scheduling and analytics
- AI visibility tracking across ChatGPT, Google AI Mode, Perplexity, and Gemini
Semrush Pricing
Semrush lists 4 plans, from $139 to $549.
$139
per month, billed monthly
For freelancers and small businesses looking to grow their online visibility with SEO; 5 websites to monitor. A lower rate applies when billed annually. The plan name is not readable in the acquired page text.
$199
per month, billed monthly
For small teams and agencies growing across organic search and AI, with 5 websites to monitor and 500 keywords to track. A lower rate applies when billed annually.
$299
per month, billed monthly
For agencies scaling SEO and AI visibility across multiple markets, locations or websites, with 15 websites to monitor. A lower rate applies when billed annually.
$549
per month, billed monthly
For agencies scaling with deeper insights, API access and automation, with 40 websites to monitor. A lower rate applies when billed annually.
Semrush Specifications
Semrush is available on web app and has iOS and Android apps. It offers an API and has a free trial.
- Deployment
- Cloud Based
- Billing cycle
- Monthly
- Desktop
- Web App
- Mobile
- iOS
- Android
- Languages
- English
- Built for
- Freelancers
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Live Support
- Training
- Tickets
- Integrations
- Google Analytics, Google Search Console, Google Ads, Google Business Profile, GA4, BigQuery, WordPress, Zapier, Trello, Asana
- Public API
- Yes
- Free trial
- Yes
- Free plan
- No
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- semrush.com
Semrush Videos
Semrush Comparisons
Side by side comparisons of Semrush against 3 other All-in-One Marketing Software options listed here.
Semrush Reviews
No reviews yet
Used Semrush? Share your experience and help other buyers decide.