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MailerLite

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Email marketing, automation, and website tools built to keep growing your audience simple.

Email Marketing Software
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  • Deployment Cloud Based
  • Starting price Free
  • Free trial Not offered
  • Best for Freelancers, Startups, SMEs

What is MailerLite?

MailerLite is an email marketing and digital marketing platform designed for creators, small businesses, and online sellers. It provides a drag and drop email editor, visual automation builder, landing pages, websites, signup forms, and pop ups, all within one account. Users can also sell digital products, set up paid newsletter subscriptions, and offer appointment bookings. The platform integrates with e-commerce tools such as Shopify and WooCommerce, along with 100+ other apps, and connects to thousands more through Zapier. MailerLite is based in Vilnius, Lithuania, and serves creators and businesses worldwide.

The company offers a free plan for up to 250 subscribers with 2,500 monthly emails, and paid plans starting at 500 subscribers. Paid tiers add unlimited templates, AI writing assistance, dynamic content, multivariate testing, and higher automation and form limits. Support is provided through email and 24/7 live chat on paid plans, with no phone support. MailerLite has an iOS mobile app but no native Android app, and is rated 4.6 out of 5 on G2 based on over 1,100 reviews.

Key Features of MailerLite

MailerLite lists 10 documented features, including Drag-and-drop email editor with AI writing assistant, Visual automation builder with behavior-based triggers and Landing page and website builder. The list below covers what the product does rather than how it is marketed.

  • Drag-and-drop email editor with AI writing assistant
  • Visual automation builder with behavior-based triggers
  • Landing page and website builder
  • Signup forms and pop-ups (teaser, promotion, spin-the-wheel styles)
  • E-commerce integrations (Shopify, WooCommerce) with revenue tracking
  • Digital product sales and paid newsletter subscriptions
  • Appointment booking (1:1 and group calls)
  • A/B and multivariate testing (subject lines, send times, sender names)
  • Subscriber segmentation and dynamic content blocks
  • Real-time analytics and reporting dashboards

MailerLite Pricing

MailerLite lists 4 plans. Three carry a published figure, from Free to $25; the rest are quoted on request.

Free

Free

Up to 250 subscribers, 2,500 monthly emails, 2 user seats

Request pricing

Email campaigns, basic automations (up to 3), 1 website, 1 landing page, 3 signup forms, drag-and-drop editor, 100+ integrations, A/B testing

Comfort

$12/month

Starting at 500 subscribers (price scales with list size)

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3 user seats, unlimited templates, 50 active automations, 10 websites/landing pages, 5 digital products, AI writing assistant, dynamic emails, multivariate testing, logo removal

Power

$25/month

Starting at 500 subscribers (price scales with list size)

Request pricing

Unlimited user seats, unlimited campaigns, automations, landing pages, websites, and digital products; multiple automation triggers; 24/7 live chat and email support; dedicated IP available

Enterprise

Custom

Over 200,000 subscribers

Request pricing

Custom sending volume, unlimited user seats, priority support, dedicated success manager, onboarding consultation and training, deliverability support

MailerLite Specifications

MailerLite is available on web app and has iOS apps. It offers an API and has a free plan.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
Support
  • Email
  • Live Support
Integrations
100+ native integrations including Shopify, WooCommerce, WordPress, Stripe, Squarespace, ChatGPT, Wix, Lovable, and MailerCheck, plus 5,000+ additional apps via Zapier, across categories such as e-commerce, CRM, payments, forms, and website builders.
Public API
Yes
Free trial
No
Free plan
Yes
Runs in browser
Yes
Customisable
Yes
Website
mailerlite.com

MailerLite Videos

MailerLite Screenshots

MailerLite screenshot 1

MailerLite Comparisons

Side by side comparisons of MailerLite against 3 other Email Marketing Software options listed here.

MailerLite
Mailjet
VS
MailerLite
Moosend
VS
MailerLite
Omnisend
VS

MailerLite Reviews

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MailerLite FAQs

Yes. The Free plan supports up to 250 active subscribers and 2,500 monthly emails, with 2 user seats. It includes email campaigns, basic automations, 1 website, 1 landing page, and 3 signup forms, though these feature limits are being phased in through August 13, 2026.

Paid plans start at 500 subscribers. The Comfort plan starts at $12/month and the Power plan starts at $25/month (billed monthly, lowest subscriber tier). Pricing scales up with subscriber count, and annual billing saves 10%. Enterprise pricing is custom for accounts over 200,000 subscribers.

Comfort includes 3 user seats, 50 active automations, 10 websites and landing pages, and 5 digital products. Power removes most caps, offering unlimited user seats, automations, campaigns, landing pages, websites, and digital products, plus 24/7 live chat support and multiple automation triggers.

MailerLite offers an iOS app called MailerLite Manager for managing campaigns and subscribers on the go. There is currently no native Android app.

MailerLite offers native integrations across categories like e-commerce, CRM, payments, forms, and website builders, including Shopify, WooCommerce, WordPress, Stripe, and Squarespace. It also connects to over 5,000 additional apps through Zapier.

No. MailerLite provides support through email and 24/7 live chat on paid plans. Phone support is not offered.