What is MailerLite?
MailerLite is an email marketing and digital marketing platform designed for creators, small businesses, and online sellers. It provides a drag and drop email editor, visual automation builder, landing pages, websites, signup forms, and pop ups, all within one account. Users can also sell digital products, set up paid newsletter subscriptions, and offer appointment bookings. The platform integrates with e-commerce tools such as Shopify and WooCommerce, along with 100+ other apps, and connects to thousands more through Zapier. MailerLite is based in Vilnius, Lithuania, and serves creators and businesses worldwide.
The company offers a free plan for up to 250 subscribers with 2,500 monthly emails, and paid plans starting at 500 subscribers. Paid tiers add unlimited templates, AI writing assistance, dynamic content, multivariate testing, and higher automation and form limits. Support is provided through email and 24/7 live chat on paid plans, with no phone support. MailerLite has an iOS mobile app but no native Android app, and is rated 4.6 out of 5 on G2 based on over 1,100 reviews.
Key Features of MailerLite
Here are the powerful features that make MailerLite stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Drag-and-drop email editor with AI writing assistant
- Visual automation builder with behavior-based triggers
- Landing page and website builder
- Signup forms and pop-ups (teaser, promotion, spin-the-wheel styles)
- E-commerce integrations (Shopify, WooCommerce) with revenue tracking
- Digital product sales and paid newsletter subscriptions
- Appointment booking (1:1 and group calls)
- A/B and multivariate testing (subject lines, send times, sender names)
- Subscriber segmentation and dynamic content blocks
- Real-time analytics and reporting dashboards
MailerLite Pricing
Here are the pricing plans for MailerLite. Choose the plan that best fits your requirements and budget.
Free
Free
Up to 250 subscribers, 2,500 monthly emails, 2 user seats
Email campaigns, basic automations (up to 3), 1 website, 1 landing page, 3 signup forms, drag-and-drop editor, 100+ integrations, A/B testing
Comfort
$12/month
Starting at 500 subscribers (price scales with list size)
3 user seats, unlimited templates, 50 active automations, 10 websites/landing pages, 5 digital products, AI writing assistant, dynamic emails, multivariate testing, logo removal
Power
$25/month
Starting at 500 subscribers (price scales with list size)
Unlimited user seats, unlimited campaigns, automations, landing pages, websites, and digital products; multiple automation triggers; 24/7 live chat and email support; dedicated IP available
Enterprise
Custom
Over 200,000 subscribers
Custom sending volume, unlimited user seats, priority support, dedicated success manager, onboarding consultation and training, deliverability support
MailerLite Specifications
Get a closer look at the technical specifications and system requirements for MailerLite. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- freelancers
- startups
- smes
- agencies
- live support
MailerLite Videos
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MailerLite Comparisons
Compare MailerLite with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall MailerLite Reviews
Here's our unbiased review of MailerLite. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.