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Wati

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The #1 AI-powered customer engagement platform for WhatsApp

Whatsapp Marketing Software
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  • Deployment Cloud Based
  • Starting price ₹999
  • Free trial Available
  • Best for Freelancers, Startups, SMEs

What is Wati?

Wati is a WhatsApp Business API platform built by Clare.ai Limited, helping businesses run marketing campaigns, sales conversations, and customer support through WhatsApp from a single shared inbox.

The platform connects WhatsApp alongside Instagram, Facebook Messenger, and web chat, so teams manage every customer conversation channel without switching tools. Wati's AI agents, branded Astra, qualify leads, answer routine support questions, and hand off complex conversations to a human agent automatically.

Businesses use Wati to send broadcast campaigns, build no-code chatbots, share a WhatsApp product catalog, and connect their existing stack through integrations with Salesforce, HubSpot, Shopify, and more than 100 other tools. More than 16,000 businesses use Wati worldwide, and it holds a 4.6 out of 5 rating on G2 based on 450+ reviews.

Wati offers a 7-day free trial across its Growth, Pro, and Business subscription plans, plus a pay-as-you-go option for businesses that only need to send occasional bulk campaigns.

Key Features of Wati

Wati lists 10 documented features, including Official WhatsApp Business API access with Blue Tick verification help, Omnichannel inbox spanning WhatsApp, Instagram, Facebook Messenger, and web chat and No-code chatbot builder. The list below covers what the product does rather than how it is marketed.

  • Official WhatsApp Business API access with Blue Tick verification help
  • Omnichannel inbox spanning WhatsApp, Instagram, Facebook Messenger, and web chat
  • No-code chatbot builder
  • Astra AI agents for lead qualification and automated support replies
  • Broadcast and bulk messaging campaigns
  • Shared team inbox with routing, tagging, and assignment
  • WhatsApp product catalog with Shopify and WooCommerce order sync
  • Click-to-WhatsApp ad campaign tracking
  • Support for multiple WhatsApp numbers
  • Developer API and webhooks

Wati Pricing

Wati publishes 4 plans, starting at ₹999 on the Pay-As-You-Go tier. Figures are taken from the vendor's own pricing page.

Pay-As-You-Go

₹999

1 user, about 500 messages, 3-month validity

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A one-time ₹999 payment returns ₹999 in message credits, enough for roughly 500 messages. The account stays active for 3 months and suits businesses that only need occasional bulk campaigns rather than an ongoing subscription.

Growth

₹2,199

3 users, 1 channel, 15k broadcasts/month

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Connects 1 channel with 3 included users and no option to add more. Includes 15,000 broadcasts a month, 1,000 free automation triggers, 2 commerce or CRM integrations, and 250 free AI Co-pilot credits. Support is limited to 24×5 email.

Pro

₹4,899

5 users included, unlimited broadcasts

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Includes 5 users, with additional seats at ₹1,299 per user per month. Adds unlimited broadcasts, 2,000 free automation triggers, 5 integrations including HubSpot, 500 free AI Co-pilot credits, Astra AI agents, advanced chatbots, and 24×7 email and chat support.

Business

₹14,799

5 users included, unlimited broadcasts with volume discounts

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Includes 5 users, with additional seats at ₹2,199 per user per month. Adds unlimited broadcasts with volume discounts, 5,000 free automation triggers, unlimited integrations including Salesforce, 1,500 free AI Co-pilot credits, multiple WhatsApp numbers, a dedicated Customer Success Manager, and priority 24×7 support.

Wati Specifications

Wati is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Mobile
  • iOS
  • Android
Languages
  • English
Built for
  • Freelancers
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Tickets
Integrations
Salesforce, HubSpot, Zapier, Zoho CRM, Shopify, WooCommerce, Pabbly Connect, Make, Google Sheets, Klaviyo, Zoho Flow
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
wati.io

Wati Videos

Wati Screenshots

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Wati Comparisons

Side by side comparisons of Wati against 1 other Whatsapp Marketing Software option listed here.

Wati
QuickReply.ai
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Wati FAQs

Wati doesn't have an ongoing free plan, but it offers a 7-day free trial with no setup fees, plus a pay-as-you-go option starting at Rs. 999 for businesses that only need to send bulk WhatsApp campaigns.

Wati is a WhatsApp Business API platform that businesses use to manage marketing campaigns, sales conversations, and customer support through WhatsApp, Instagram, and Facebook Messenger from one shared inbox.

Yes. Wati integrates natively with Shopify and WooCommerce, letting stores send WhatsApp order updates, abandoned cart reminders, and product catalogs directly through the platform.

It depends on the plan. The Growth plan includes 3 users with no option to add more, while Pro and Business plans include 5 users with the option to add additional seats for a per-user monthly fee.

Yes. Wati's Business plan and dedicated Enterprise offering support multiple WhatsApp numbers, high message volume with dedicated support, and compliance features like phone number masking and IP whitelisting.