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Red Points

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Automated counterfeit and impersonation removal, with zero-cost litigation for recovery

Brand Protection Software
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  • Deployment Cloud Based, SaaS
  • Starting price Not published
  • Free trial Not offered
  • Best for Small Business, Medium Business, Large Enterprise

What is Red Points?

Red Points removes counterfeit listings, fake profiles and unauthorised advertisements, covering marketplaces, social platforms, gray market and parallel imports, video content and deepfake impersonation. Expert-led services sit alongside the software, including online investigations, IP registration, test purchases, seller notices, network mapping and domain dispute resolution.

The revenue recovery programme is the most commercially interesting part, offering permanent seller removal and recovery through litigation at no cost to the brand. Litigating against counterfeiters is normally uneconomic because the legal spend exceeds anything recoverable from any single seller, which is why most infringement is simply tolerated. A contingency model changes which cases are worth pursuing.

Deepfake protection is a recent and genuine addition rather than a marketing label. A convincing video of a company's founder endorsing a fraud is a different problem from a counterfeit listing, because the harm lands on customers who never visit the brand's own channels.

Combining software with investigators reflects where automation stops. Detection scales; establishing who is behind a network of sellers, and gathering evidence that stands up, does not.

Key Features of Red Points

  • Counterfeit listing detection and removal
  • Fake profile and impersonation takedown
  • Advertisement monitoring
  • Gray market and parallel import control
  • Social video content protection
  • Deepfake detection and removal
  • Revenue recovery through zero-cost litigation
  • Online investigations
  • Test purchases
  • IP registration services
  • Network mapping intelligence
  • Domain dispute resolution

Red Points Pricing

Not published

Not published

Request pricing

No rate is published. Priced on brands, marketplaces and channels monitored and which expert services are taken.

Red Points Specifications

Deployment
  • Cloud Based
  • SaaS
Desktop
  • Web App
Built for
  • Small Business
  • Medium Business
  • Large Enterprise
Support
  • Email
  • Knowledge Base
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
No
Website
redpoints.com

Red Points Screenshots

Red Points screenshot 1

Red Points Reviews

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Red Points FAQs

No rate is published. The vendor routes to a demo, so pricing depends on the number of brands, marketplaces and channels monitored and which expert services are taken.

Permanent seller removal and revenue recovery through litigation at no cost to the brand, which changes which cases are worth pursuing since legal spend normally exceeds anything recoverable per seller.

A convincing video of a founder endorsing a fraud is a different problem from a counterfeit listing, because the harm lands on customers who never visit the brand's own channels.

Detection scales. Establishing who is behind a network of sellers, and gathering evidence that will stand up, does not.

Blocking unauthorised sellers and parallel imports, which are genuine goods sold outside authorised channels, a different legal problem from counterfeiting and often a harder one.