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Piano

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Data-driven digital experience platform for subscriptions, paywalls and audience engagement

Publishing And Subscriptions Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Available
  • Best for SMEs, Agencies, Enterprises

What is Piano?

Piano is a digital experience platform combining analytics, audience data and subscription commerce tools for publishers and brands. Its core products include Composer, an experience rules engine used to configure paywalls, regwalls and personalized subscriber journeys, and VX, a subscription commerce and billing layer built on Stripe. Piano Analytics adds compliance-focused data collection, segmentation, anomaly detection and reporting, and the platform is used by organizations such as the BBC, Deutsche Telegraph and the Wall Street Journal.

Piano does not publish standard pricing tiers. Signing up starts in a free trial mode, and Piano typically takes a percentage-based fee on subscription transactions in addition to negotiated enterprise pricing, with exact costs determined by Piano's sales team based on a customer's specific usage and integration needs.

Key Features of Piano

Piano lists 8 documented features, including Composer paywall and regwall rules engine, VX subscription commerce and billing on Stripe and Piano Analytics with segmentation and anomaly detection. The list below covers what the product does rather than how it is marketed.

  • Composer paywall and regwall rules engine
  • VX subscription commerce and billing on Stripe
  • Piano Analytics with segmentation and anomaly detection
  • Identity management and subscriber authentication
  • Audience data management and personalization
  • A/B testing of offers and subscriber journeys
  • Scheduled reports and alerting
  • API integrations with third-party data and marketing tools

Piano Pricing

Piano lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Request pricing

Transaction-based and negotiated enterprise pricing; free trial mode available at signup before application review

Piano Specifications

Piano is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Monthly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Phone
  • Training
  • Tickets
Integrations
Stripe, Salesforce, Google Analytics
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
piano.io

Piano Screenshots

Piano screenshot 1

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Piano FAQs

No, Piano directs prospective customers to sales for pricing, which is customized and often includes a percentage fee on subscription transactions.

Composer is the rules engine that configures paywalls, offers and subscriber experiences, while VX handles the underlying subscription commerce and billing, built on Stripe.

New accounts start automatically in a trial mode before submitting an application for full review.

Piano relocated its global headquarters to Amsterdam, Netherlands, citing commitment to European data protection standards.

Yes, Piano Analytics provides data harvesting, segmentation, anomaly detection and reporting integrated with Composer and VX event data.