Insider is an AI-powered customer engagement platform that unifies customer data, personalization, and journey orchestration for enterprise marketing teams. In December 2025 the company rebranded from Insider to Insider One, moving its product site from useinsider.com to insiderone.com while keeping the same platform and customer accounts. It combines a customer data platform, AI-driven personalization, and journey orchestration across web, app, email, SMS and RCS, WhatsApp, web push, site search, and conversational chatbots, connected through an Integration Hub with 100-plus prebuilt integrations.

Founded in Istanbul, Turkey in 2012, Insider is now headquartered in Singapore and serves more than 2,000 customers, including Samsung, Unilever, and Toyota, largely mid-market and enterprise brands in retail, financial services, and travel. Pricing is not published; Insider negotiates custom, quote-based enterprise contracts through a sales-led demo process. Developers can extend the platform through REST APIs.

WebEngage is a full-stack customer engagement and retention platform that consumer brands use to unify customer data and run omnichannel marketing campaigns. Founded in 2011 and headquartered in Mumbai, India, it combines a customer data platform, real-time and RFM-based segmentation, and a drag-and-drop journey designer covering email, SMS, WhatsApp, mobile and web push, in-app messages, and on-site notifications. Its analytics suite tracks funnels, cohorts, and retention, and WebEngage AI adds predictive segmentation and content generation.

WebEngage serves more than 800 consumer brands across e-commerce, edtech, BFSI, D2C, gaming, and travel, from startups to large enterprises. It does not publish self-serve pricing, offering a 14-day free trial and custom annual contracts negotiated through its sales team instead. Developers can extend the platform with REST APIs and SDKs to track users and events and send transactional messages.

MoEngage is an agentic customer engagement platform headquartered in San Francisco, California, and founded in 2014. It helps marketing and product teams analyze customer behavior and run cross-channel campaigns across email, mobile push, SMS, WhatsApp, and in-app messaging, with its Merlin AI assisting with content, timing, and decisioning. The platform is used by more than 1,350 consumer brands worldwide.

MoEngage does not publish specific prices. It is sold on two plans, Growth and Enterprise, both quoted after a sales conversation and billed under a minimum one-year commitment. Pricing is based on Monthly Tracked Users, meaning unique end-user profiles active in a given month, plus any add-on channels or features chosen.

Optimove is a customer data platform and relationship marketing hub headquartered in Tel Aviv, Israel, with additional offices including New York and London. It combines behavioral micro-segmentation, predictive analytics, and AI-driven journey orchestration so marketing teams can plan, execute, and measure multichannel campaigns across email, SMS, mobile push, web, WhatsApp, and ad networks from one platform. Its OptiGenie AI agents can also launch and adjust campaigns automatically based on results.

Optimove does not publish pricing or offer a free trial; costs are quoted individually based on the number of customer databases, contact volume, and modules selected. The platform holds ISO 27001 and SOC 2 Type II certifications and offers over 150 pre-built integrations along with iOS and Android SDKs for mobile engagement.

Adobe Campaign is an enterprise cross-channel marketing platform that unifies online and offline customer data into a single profile, then uses that profile to orchestrate email, SMS, push notification, direct mail, in-app, and social campaigns. It includes an AI assistant for content generation and send-time optimization, plus a workflow canvas for building segmented, multi-wave campaigns, and it integrates natively with Adobe Experience Platform, Journey Optimizer, Experience Manager, and Workfront.

Adobe does not publish list prices for Adobe Campaign. It is sold through two Managed Cloud service tiers, Advanced and Enterprise, which differ mainly in onboarding, monitoring, and review cadence, and pricing is quoted after a consultation. Adobe Inc. is headquartered in San Jose, California.

Kartra is an all-in-one online business platform built for coaches, consultants, course creators, and agencies who want to run their business from a single dashboard. It combines landing pages, sales funnels, email and SMS marketing automation, membership sites, online courses, webinars, and a built-in shopping cart with subscription billing. The company is based in Las Vegas, Nevada.

Kartra is sold on four monthly or annual plans, Essentials, Starter, Growth, and Professional, each raising contact limits and unlocking features such as affiliate management, helpdesk support, and API access. A 14 day trial is available for $1, backed by a 30 day money back guarantee. The Essentials plan carries a 5% transaction fee; higher plans charge none.

Systeme.io is an all in one online business platform that combines sales funnels, email marketing, a website and blog builder, online course hosting, and marketing automation in a single subscription. It also includes an evergreen webinar tool, affiliate program management, a booking calendar, and simple CRM pipelines, so users can replace several separate tools with one system. The company says more than 500,000 entrepreneurs have signed up to use the platform.

Pricing is based on contact list size, starting with a permanent free plan for up to 2,000 contacts and rising through paid plans at $17, $47, and $97 a month, with two months free when billed annually. All plans include unlimited email sends and 0 percent transaction fees on platform sales. Systeme.io is aimed at solo entrepreneurs, course creators, and small online businesses rather than large enterprises.

Thryv is an all in one software platform for small businesses that combines customer relationship management, marketing, and payments in a single dashboard. Core features include online listing management across 30 plus directories, AI assisted social media posting, reputation and review management, appointment scheduling, email and SMS marketing, invoicing, and ThryvPay payment processing. The company also owns Keap, a separate CRM and automation product, which can be bundled into some Thryv plans.

Thryv sells its software in bundles named Kickstart, Ignite, and Accelerate, priced per business location per month rather than per user, plus standalone products like Marketing Center and Business Center. The company is headquartered in Dallas, Texas, and states that around 100,000 businesses use its software across industries such as home services, healthcare, legal, beauty, and automotive.

Marketing 360 is a marketing platform built by Madwire that combines software with managed marketing services for small and local businesses. The platform includes a website builder, CRM, online payments, appointment booking, reputation and review monitoring, social media management, business listing syndication, and multi-channel advertising across search, social, and display. A team of marketers, designers, and content creators is available to execute campaigns for customers who do not want to run the software themselves.

Marketing 360 does not publish plan prices on its website. Businesses request a quote based on their goals and budget, and the company reports serving more than 40,000 businesses in the United States and Canada since 2009. It is aimed mainly at small and local businesses such as contractors, medical practices, retailers, and franchises rather than large enterprises. Madwire is headquartered in Fort Collins, Colorado.

Vendasta is a cloud based platform that lets digital agencies, resellers, and other partners buy, rebrand, and sell marketing and business software to local businesses. The platform combines a CRM, automations, and a marketplace of white label products such as reputation management, social marketing, website hosting, and local SEO, alongside a set of AI tools branded as AI Employees for tasks like answering customer messages and managing reviews.

Partners manage every client from a single Business App and client facing portal, and can layer their own branding on top of Vendasta's technology. Pricing is based on a monthly platform fee that can be offset by spending on Vendasta products, with separate tiers for solo operators, growing agencies, and larger multi location partners. Vendasta is headquartered in Saskatoon, Canada, and serves agencies and SMBs worldwide.