Salesforce Marketing Cloud is a cloud based marketing platform built on the Salesforce CRM. It includes tools for email marketing, customer journey automation, mobile messaging (SMS, push, WhatsApp), advertising, and web personalization, all connected to shared customer data from Sales, Service, and Commerce Cloud. Marketers use Journey Builder to design multi channel campaigns and Email Studio to create and test email content, with AI features from Agentforce assisting with campaign creation and optimization.

The product is sold through several editions, including Marketing Cloud Next Growth and Advanced, priced per organization per month and billed annually, plus a lower cost Starter Suite billed per user. Additional modules such as Personalization, Marketing Intelligence, and Loyalty Management are priced separately. It is aimed at small businesses through large enterprises that already use or plan to adopt the Salesforce platform.

Zoho Marketing Plus is a unified marketing platform that combines email campaigns, social media management, marketing automation, webinars, surveys, events, and a shared marketing calendar in one workspace. Teams can plan campaigns on a visual timeline, assign tasks, store creative assets in a central library, and track budgets at the campaign, brand, or activity level. Built-in analytics bring performance data from multiple channels into shared dashboards.

Part of Zoho Corporation, headquartered in Chennai, India, Marketing Plus connects natively with Zoho CRM and the wider Zoho application suite, plus third-party tools through Zoho Flow and Zapier. There is no permanent free plan, but new users get a 15-day free trial without a credit card. Paid plans start at $30 per month, or $25 per month billed annually, for one marketer.

Grammarly for Business is an AI-powered writing assistant that brings grammar, spelling, clarity, and tone checking to team communication across more than a million apps and websites, including Google Docs, Microsoft Word and Outlook, Slack, and Salesforce. It adds generative AI drafting and rewriting, plagiarism and AI-text detection, and custom style guides and brand tone profiles so suggestions match an organization's voice.

Grammarly restructured its plans so the former Business tier is now part of Pro, covering teams of up to 149 users, while organizations with 150 or more users move to a custom Enterprise plan with SAML single sign on, SCIM provisioning, and audit log access. A free plan is available for individuals. Grammarly is developed by Superhuman Platform Inc., headquartered in San Francisco.

Airtable is a cloud-based platform that combines a flexible database with spreadsheet-style views, letting teams build custom applications without writing code. For content and marketing teams, it is commonly used to build editorial calendars and campaign trackers using Grid, Kanban, Calendar, and Timeline views, with automations that move content through review and publishing stages. Bases can include forms for intake requests, file attachments for creative assets, and custom interfaces for stakeholder dashboards.

Founded in 2012 and headquartered in San Francisco, Airtable serves individuals up to large enterprises. It offers a free plan alongside paid Team, Business, and Enterprise Scale tiers, a REST API, native Mac and Windows apps, and iOS and Android mobile apps. Recent updates have added AI-assisted app building and automation features.

Upland Kapost is a content operations platform built for B2B marketing teams. It helps organizations plan, produce, distribute, and analyze content across the customer journey through four connected modules: Canvas for strategy and resource planning, Studio for campaign production and team collaboration, Gallery for sales enablement, and Insights for performance analytics. The platform connects with tools such as Salesforce, Marketo, Office 365, Google Drive, and major CMS platforms to centralize content workflows.

Kapost was acquired by Upland Software in 2019 and is sold as part of Upland's enterprise software portfolio. It targets mid-size and large B2B organizations rather than individuals or small teams. Pricing is not published; access requires a requested demo and a custom quote based on user count and workflow needs.

Content Workflow by Bynder, formerly known as GatherContent, is a cloud based platform for planning, creating, and approving written content such as blog posts, web pages, and email campaigns. Teams use structured templates and customizable approval workflows to keep content on brand, with in line comments, embedded guidelines, and a full audit trail for compliance.

Bynder acquired GatherContent in March 2022 and completed its rebrand to Content Workflow, integrating it with Bynder's digital asset management platform so teams can pull approved images and assets directly into content pieces. Content Workflow includes AI tools for drafting and translation, a WordPress publishing integration, and a 14 day free trial, and serves more than 4,000 Bynder customers worldwide.

Uberflip is a business to business content experience platform that helps marketing teams organize, personalize, and publish content hubs for demand generation and account based marketing. Teams curate blog posts, videos, and other assets into branded hubs, then use tagging and AI recommendations to show each visitor the most relevant content for their stage in the buying journey.

The platform also includes lead capture, sales enablement tools such as browser extensions for sharing curated content, and analytics for measuring content engagement and pipeline impact. In July 2024 Uberflip was acquired by PathFactory and now operates as Uberflip, a PathFactory company, continuing to serve marketing teams at mid sized and enterprise organizations through custom, quote based pricing.

Clearscope is a content optimization platform that helps writers and marketing teams create pages that rank well on Google and appear in AI powered answers from tools like ChatGPT and Gemini. It analyzes top ranking content for a target topic and generates term and keyword suggestions inside a built in editor, a Google Docs add on, or a WordPress plugin.

Additional modules cover topic discovery for planning content clusters, AI assisted drafting, internal linking suggestions, and reporting on how content and brand visibility change over time. Clearscope is used by teams ranging from solo content creators to large enterprises such as Adobe and Shopify, and offers monthly plans starting at 129 dollars with no long term contract.

BuzzSumo is a content research and media monitoring platform used by marketers, PR teams, and agencies to find trending content, analyze competitor performance, and track brand mentions across the web. It searches a large index of articles and measures social engagement on Facebook, X, Reddit, and YouTube, helping teams identify topics and formats that resonate with audiences.

The platform also includes a media database of journalists for digital PR outreach, an influencer discovery tool, and a YouTube analyzer for video performance. Real time monitoring alerts flag new mentions, links, and competitor activity. BuzzSumo is owned by Brandwatch, part of Cision, and is aimed at content marketing agencies and in house marketing and communications teams.

Surfer SEO is a content optimization platform that helps writers and SEO teams create pages that rank in Google using real time, data backed recommendations. Its Content Editor scores drafts against top ranking competitors, while its Content Audit and SERP Analyzer tools identify underperforming pages and keyword opportunities.

In October 2025, Positive Group acquired Surfer and relaunched it as Positive Surfer, an AI visibility platform that adds tracking of brand mentions across ChatGPT, Claude, Gemini, and Perplexity alongside traditional Google rankings. Originally founded in 2017, the product still runs on surferseo.com under the original founding team based in Wroclaw, Poland, and integrates with WordPress, Google Docs, and Jasper AI.