Northbeam

Northbeam sells multi touch attribution to marketers, positioning itself as a partner in profitable growth rather than a reporting tool. The distinction the product rests on is that advertising platforms each claim credit for the same conversion, and a brand reading those claims at face value is spending against numbers that sum to more than its actual sales.

Multi touch attribution attempts to divide credit across the sequence of advertisements a customer actually saw, rather than awarding it to whichever platform reported the last click. For a brand running several channels simultaneously that difference determines which campaigns get more budget, and getting it wrong compounds every week.

The pricing tiers reveal the intended customer plainly. The Starter tier is described for brands spending less than one and a half million dollars a year on advertising, with quoted plans at one thousand five hundred dollars and three thousand five hundred dollars per month for larger spend. A tool costing that much only pays back if the advertising budget it steers is large enough for a small percentage improvement to matter.

An agency route exists alongside the direct one, with preferred pricing built into an agency engagement and up to fifty thousand dollars in advertising credits from platform partners. For a brand already working with an agency that is likely the cheaper path, and it is worth asking about before contracting directly.