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WebEngage

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Full-stack customer engagement and retention platform for omnichannel marketing automation

Campaign Management Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Available
  • Best for Startups, SMEs, Enterprises

What is WebEngage?

WebEngage is a full-stack customer engagement and retention platform that consumer brands use to unify customer data and run omnichannel marketing campaigns. Founded in 2011 and headquartered in Mumbai, India, it combines a customer data platform, real-time and RFM-based segmentation, and a drag-and-drop journey designer covering email, SMS, WhatsApp, mobile and web push, in-app messages, and on-site notifications. Its analytics suite tracks funnels, cohorts, and retention, and WebEngage AI adds predictive segmentation and content generation.

WebEngage serves more than 800 consumer brands across e-commerce, edtech, BFSI, D2C, gaming, and travel, from startups to large enterprises. It does not publish self-serve pricing, offering a 14-day free trial and custom annual contracts negotiated through its sales team instead. Developers can extend the platform with REST APIs and SDKs to track users and events and send transactional messages.

Key Features of WebEngage

WebEngage lists 9 documented features, including Customer Data Platform with unified, real-time user profiles, Real-time and RFM-based customer segmentation and Drag-and-drop Journey Designer for cross-channel automation. The list below covers what the product does rather than how it is marketed.

  • Customer Data Platform with unified, real-time user profiles
  • Real-time and RFM-based customer segmentation
  • Drag-and-drop Journey Designer for cross-channel automation
  • Omnichannel messaging across email, SMS, WhatsApp, mobile and web push, in-app, and on-site notifications
  • Web and in-app personalization
  • Product and revenue analytics with funnels, cohorts, and retention tracking
  • WebEngage AI for predictive segmentation and content generation
  • A/B testing with control groups
  • REST APIs and SDKs for custom tracking and messaging

WebEngage Pricing

WebEngage lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

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Sales-led, usage-based pricing billed on pre-paid annual contracts; cost depends on channels, features, and monthly tracked users.

WebEngage Specifications

WebEngage is available on web app. It offers an API and has a free trial.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • Startups
  • SMEs
  • Enterprises
Support
  • Email
  • Phone
  • Live Support
  • Tickets
Integrations
Adjust, Amplitude, AppsFlyer, Branch, AWS S3, Cashfree, Facebook Ads, Google Ads, WhatsApp Business API
Public API
Yes
Free trial
Yes
Free plan
No
Runs in browser
No
Customisable
Yes
Website
webengage.com

WebEngage Videos

WebEngage Screenshots

WebEngage screenshot 1

WebEngage Comparisons

Side by side comparisons of WebEngage against 3 other Campaign Management Software options listed here.

WebEngage
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WebEngage FAQs

Yes, WebEngage offers a 14-day free trial so teams can evaluate the platform before subscribing.

No, WebEngage uses sales-led, custom pricing based on usage and features.

WebEngage supports email, SMS, WhatsApp, mobile and web push, in-app messages, on-site notifications, and Facebook/Instagram retargeting.

Yes, WebEngage provides REST APIs and SDKs for tracking users and events and sending transactional campaigns.

WebEngage is used by consumer brands in e-commerce, edtech, BFSI, D2C, gaming, and travel, from startups to large enterprises.