Marketo Engage (Adobe)
What is Marketo Engage (Adobe)?
Marketo Engage is Adobe's enterprise marketing automation platform, used by B2B and B2B2C marketing teams to plan, execute, and measure omnichannel campaigns across email, web, mobile, and social. Core capabilities include smart campaigns, lead scoring and nurturing, bi-directional CRM sync, web and content personalization, multi-touch attribution, and account-based marketing (ABM). Adobe positions it as the world's largest marketing automation platform, with recent releases adding conversational AI features and Dynamic Chat for AI-driven engagement.
Adobe does not publish specific dollar pricing for Marketo Engage. The official pricing page lists four editions (Growth, Select, Prime, and Ultimate) that scale by contact database size, feature set, and add-on modules such as ABM or Marketo Measure attribution, with all quotes obtained through Adobe Sales. There is no self-service free trial; interested buyers request a guided demo instead.
Key Features of Marketo Engage (Adobe)
Here are the powerful features that make Marketo Engage (Adobe) stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Smart/automated multi-channel campaign management (email, web, mobile, social)
- Lead scoring, nurturing, and routing
- Bi-directional native CRM integration (e.g., Salesforce, Microsoft Dynamics)
- Web and content personalization based on browsing behavior
- Multi-touch attribution and pipeline/revenue analytics
- Account-based marketing (ABM) tools
- Out-of-the-box and customizable reporting dashboards
- AI-assisted campaign creation with conversational interface
- Dynamic Chat conversational marketing (generative AI)
Marketo Engage (Adobe) Pricing
Here are the pricing plans for Marketo Engage (Adobe). Choose the plan that best fits your requirements and budget.
Growth
Custom
Entry-level edition for smaller marketing teams; contact Adobe Sales for a quote
Select
Custom
Mid-tier edition for marketing teams with moderate needs; contact Adobe Sales for a quote
Prime
Custom
Entry point for enterprise B2B teams running ABM programs across multiple regions/business units; contact Adobe Sales for a quote
Ultimate
Custom
Adds Marketo Measure multi-touch B2B attribution connecting marketing touchpoints to pipeline and revenue; contact Adobe Sales for a quote
Marketo Engage (Adobe) Specifications
Get a closer look at the technical specifications and system requirements for Marketo Engage (Adobe). Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- smes
- agencies
- enterprises
- phone
- live support
- training
- tickets
Marketo Engage (Adobe) Screenshots
Alternatives of Marketo Engage (Adobe)
AlternativesExplore alternative software options that can fulfill similar requirements as Marketo Engage (Adobe). Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
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Marketo Engage (Adobe) Comparisons
Compare Marketo Engage (Adobe) with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Marketo Engage (Adobe) Reviews
Here's our unbiased review of Marketo Engage (Adobe). Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.