What is Optimove?

Optimove is a customer data platform and relationship marketing hub headquartered in Tel Aviv, Israel, with additional offices including New York and London. It combines behavioral micro-segmentation, predictive analytics, and AI-driven journey orchestration so marketing teams can plan, execute, and measure multichannel campaigns across email, SMS, mobile push, web, WhatsApp, and ad networks from one platform. Its OptiGenie AI agents can also launch and adjust campaigns automatically based on results.

Optimove does not publish pricing or offer a free trial; costs are quoted individually based on the number of customer databases, contact volume, and modules selected. The platform holds ISO 27001 and SOC 2 Type II certifications and offers over 150 pre-built integrations along with iOS and Android SDKs for mobile engagement.

Key Features of Optimove

Here are the powerful features that make Optimove stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • AI-driven journey orchestration (Optimove Orchestrate)
  • Continuous micro-segmentation into dynamic customer personas
  • Predictive modeling for churn, lifetime value, and next-best-action
  • Multichannel campaign execution across email, SMS, push, web, and WhatsApp
  • Website and app personalization engine
  • Gamification and loyalty program tools
  • OptiGenie AI agents for autonomous campaign optimization
  • 150+ pre-built third-party connectors
  • iOS and Android mobile SDKs for push and in-app messaging

Optimove Pricing

Here are the pricing plans for Optimove. Choose the plan that best fits your requirements and budget.

Custom

Custom (contact sales)

Based on number of customer networks/databases and modules selected

Single custom-quoted plan; no published tiers, no free trial or free plan

Optimove Specifications

Get a closer look at the technical specifications and system requirements for Optimove. Find out if it's compatible with your operating system and other software.

Software Tagline :
AI-driven customer data platform for multichannel marketing orchestration.
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
  • ios
Language Support :
en
Target Audience :
  • smes
  • enterprises
Available Support :
  • live support
  • training
  • tickets
Integrations :
Snowflake, Facebook Ads, Google Ads, TikTok, Instagram, Snapchat, WhatsApp, 150+ other connectors
Product Url :
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
No
Free Plan Available :
No
Customization Available :
Yes

Optimove Videos

Optimove Screenshots

Alternatives

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Optimove Comparisons

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Overall Optimove Reviews

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Optimove Pros and Cons

Optimove FAQs

Optimove is a real-time customer data platform combined with a relationship marketing hub that helps marketing teams orchestrate, measure, and optimize campaigns at scale.

No, Optimove does not publish pricing or offer a free trial; costs are quoted individually based on customer database size.

Customers get a dedicated Customer Success Manager, 24/7 technical support, and a self-service knowledge base.

Optimove holds ISO 27001 and SOC 2 Type II certifications and is GDPR and CCPA compliant.

Optimove offers more than 150 out-of-the-box connectors along with native APIs and mobile SDKs.