Feedvisor

Feedvisor optimises pricing and advertising for brands selling on Amazon and Walmart. Its platform is now branded Agentis and is built on three pillars the vendor names as advertising, pricing and intelligence, with dynamic pricing sold as a distinct product alongside it.

Joining pricing and advertising in one engine is the argument, and the reasoning is sound in a way most marketplace tools cannot match. Advertising platforms optimise for return on ad spend, but a seller can improve that figure and still lose money, because the winning bid depends on the price the product is listed at and the margin left after fees. Optimising bids without seeing price, and price without seeing demand generated by ads, produces two locally sensible decisions that are jointly wrong.

The vendor states this directly, that the gap between ad performance and business performance is growing and that a seller can improve return on ad spend and still lose profit. That is a franker description of the problem than most competitors offer.

Customer testimonials name specific outcomes, market share up with advertising cost of sale down, and describe expansion from Amazon to Walmart, which is where the second marketplace matters.