Ecwid

Ecwid is an ecommerce platform selling across Facebook, Instagram, TikTok, Pinterest and Snapchat alongside in-person point of sale and a ShopApp, with inventory, orders, payments, taxes, shipping, delivery and pickup, checkout, advertising, domain connection, an app market and marketing tools.

Embedding a store into an existing site rather than replacing it is the founding idea, and it serves a situation the major platforms handle poorly.

A business that already has a website faces an unappealing choice when it decides to sell online. Moving to a dedicated ecommerce platform means rebuilding the site, losing the design somebody paid for, and frequently losing search rankings accumulated over years. Keeping the site means bolting on whatever the platform supports.

An embeddable store avoids both. The existing site stays as it is, the store appears within it, and the business keeps its address, design and accumulated authority.

Selling across social channels from the same inventory addresses where small merchant sales actually originate now. A craft business sells through Instagram, a food producer through Facebook, and increasingly through TikTok, and managing those as separate shops with separate stock counts is how items get sold twice.

In-person point of sale completes it for the substantial number of small merchants who sell at markets, fairs and pop-ups as well as online. Reconciling market takings against online stock by hand is exactly the kind of task that consumes an evening.

Pricing is published with annual and monthly options and localised currencies including rupees, with plan figures split across page elements, so confirm current rates with the vendor.