Domo

Domo covers more of the data stack than most business intelligence tools, which is the main thing to weigh when comparing it. The platform spans integration, analysis, application building and automation rather than sitting on top of a warehouse someone else populates. Its current positioning is governed data for AI agents, with the stated promise of connecting any data, preparing it in minutes and building AI-powered tools from it. Prospective buyers should note that Progress Software has announced it is acquiring Domo's AI and data platform business.

Integration comes first: a large connector library covering Salesforce, SAP, Excel, Google Sheets, BigQuery and MySQL among many others, drag-and-drop ETL, cloud integrations and an integration suite. That means data preparation happens inside the product rather than requiring a separate pipeline tool, which is the main reason smaller data teams choose it. On top sit business intelligence capabilities including charts, dashboards, self-service reporting, automated alerts and embedded analytics.

The application layer is where Domo differs most from conventional BI. Low-Code App Studio and pro-code apps let teams build data applications rather than only reports, so the output of analysis can be an operational tool. Intelligent automation, no-code workflows and data science with machine learning cover acting on data automatically. The AI layer includes Domo AI, agentic AI, an AI Agent Store, App Catalyst and governed agentic AI. Solutions are organised by industry across education, financial services, healthcare and life sciences, high tech, professional services and retail, and by team for BI, finance, IT, marketing, sales and operations. The vendor cites recognition as a Leader for 34 consecutive quarters. Pricing is not published, but a free trial is offered.