Affinity

Affinity is relationship intelligence software purpose-built for private capital dealmaking: private equity, venture capital, private credit, investment banking and related fields. It captures every email, meeting and calendar interaction across a firm automatically, with no manual logging, then scores relationship strength from real communication patterns, surfacing the warm path to any decision-maker and flagging what's going quiet before it costs a deal.

Affinity handles PE and VC differently, without additional configuration. For PE, it manages multi-fund complexity, deal-level privacy, banker relationship tracking and long-cycle dealmaking, automatically tracking banker and adviser coverage so proprietary flow doesn't depend on one relationship, and surfacing thematic sourcing matched to a firm's investment thesis. For VC, it handles high-velocity dealflow, tracking founder relationships firm-wide rather than in one partner's inbox, and organizing scout and co-investor networks so warm intros surface automatically.

Ascend, Affinity's purpose-built agent for private capital workflows, preps every meeting, captures every conversation, and automatically updates pipeline and CRM data. Relationship data is enriched with Affinity's proprietary data and 40+ sources including Pitchbook, Preqin and Grata, drawing on a decade of data across 3,300+ private capital firms. Affinity connects to AI tools including Claude, ChatGPT and Snowflake through the best MCP in private capital. Pricing runs three published annual tiers: Essential at $2,000/user/year, Scale at $2,300/user/year, and Advanced at $2,700/user/year, all quoted through Contact Sales.