Plans and Pricing
Compare pricing of Salesforce Marketing Cloud Account Engagement vs Compare with the following detailed pricing plan info. Salesforce Marketing Cloud Account Engagement comes in 2 packages: Foundation, Strength. On the other hand, Compare has not provided information about its pricing.
Screenshot
Take a look at the below screenshots and seamlessly compare the user interface of Salesforce Marketing Cloud Account Engagement and Act-On for better insights.
Features
Compare between Salesforce Marketing Cloud Account Engagement and Act-On on their key features and functionalities to pick the right one for your business.
- Lead scoring and grading based on prospect behavior and demographics
- Engagement Studio for building automated, multi-step nurture campaigns
- Email marketing with templates, A/B testing, and send-time tools
- Landing pages and forms for lead capture without developer help
- Native two-way integration with Salesforce CRM (Sales/Service Cloud)
- Einstein AI powered predictive lead scoring
- ROI and campaign influence reporting/analytics dashboards
- Multi-touch attribution reporting (Plus tier and above)
- Dynamic content personalization based on prospect data
- Business units for managing multiple brands or divisions (Advanced/Premium)
- Visual customer journey builder with conditional logic and triggers
- Multi-channel campaigns across email, SMS, social media, web, and direct mail
- AI-powered predictive lead scoring and audience insights
- Adaptive send-time optimization for email
- Website and landing page visitor tracking with intent reporting
- Native bidirectional CRM integrations (Salesforce, Dynamics, SugarCRM, NetSuite, Zendesk)
- Dynamic forms, landing pages, and pre-built email templates
- Account-based marketing tools (add-on)
- AI-powered advanced analytics and attribution reporting
- Data Bridge connector for API/webhook integration with ERP and other systems
Additional Details
| Details | Salesforce Marketing Cloud Account Engagement | Act-On |
|---|---|---|
| Languages | English | English |
| Country | united states | united states |
| API Available | ✔ | ✔ |
| Run On Mobile Browser | ✔ | ✖ |
| Free Plan | ✖ | ✖ |
| Customization | ✔ | ✔ |
| Support | Email, Phone, Live Support, Training, Tickets | Email, Phone, Training, Tickets |
| Target Audience | smes, agencies, enterprises | smes, enterprises, agencies |
| Platforms | web app | web app |
| Subscription Plans | Yearly | Monthly |
| Deployment | cloud based | cloud based |