Publuu

Publuu produces flipbooks with website embedding, document protection, reader analytics, lead generation, email notifications, page flip effects, product tags, a virtual bookshelf and a mobile application.

Product tags are the capability that turns a catalogue from a document into a sales channel, and the mechanism is simple and effective.

A digital catalogue is normally a closed object: the reader sees a product, wants it, and must then leave the catalogue, find the website, search for the item and hope they have identified the right one. Each of those steps loses people, and the catalogue has generated interest that it cannot convert.

Tagging products within the pages means the reader taps the item and reaches it directly. That converts browsing into a click path, and it also produces data about which products attracted attention rather than only which pages were viewed.

Email notifications on reader activity is the small feature that changes behaviour for sales teams. Knowing that a specific prospect has just opened the proposal, while they are still reading it, allows a call at the one moment the document has their attention. Most sales follow-up is badly timed because there is no signal, and this supplies one.

Document protection matters for the same audience, since proposals and price lists are shared by link and there is otherwise no control over where the link goes afterward.

A virtual bookshelf serves organisations publishing regularly, where the collection matters as much as any single issue.

Pricing is published from $7 per month with $24 published above it, covering video, photo and link embedding among the capabilities.