Jirav

Jirav is an all-in-one forecasting, budgeting and reporting platform published with distinct paths for accounting firms and for businesses, covering reporting, planning and customer success.

Serving accounting firms as a first-class customer rather than only their clients is the structural choice, and it reflects how smaller businesses actually get financial planning done.

A company with thirty employees has a bookkeeper and an external accountant. It does not have an FP&A function, and it will not hire one. When it needs a forecast, for a bank, an investor or its own planning, the accountant produces it, usually in a spreadsheet, once, and it is out of date within a quarter.

Software sold to that company directly frequently fails because nobody owns it. The finance person is part-time, the founder has other priorities, and a planning model nobody maintains is worse than no model, since it produces confident numbers from stale assumptions.

Selling to the firm changes who operates it. The accountant maintains models across many clients, becomes genuinely proficient because they use it weekly rather than quarterly, and can offer advisory work as a service line rather than a favour.

That is also the commercial logic for the firm, since advisory services carry better margins than compliance work and are less exposed to the automation now eroding bookkeeping.

The three-way model, meaning profit and loss, balance sheet and cash flow linked together, is the technical requirement underneath, since a forecast that projects profit without projecting cash tells a business the wrong thing at exactly the moment it matters.

Pricing is published at $50 and $150 across tiers, with plan counts, forecast duration and scenarios varying between them.