Zoho Analytics

Zoho Analytics is a self-service business intelligence platform built around a straightforward path: connect data, analyse it visually, and get actionable insights. The vendor reports 16,000 customers, 3 million users and 75 million reports, and notes recognition in the 2026 Gartner Magic Quadrant for analytics and business intelligence platforms. Its position in the market is defined by breadth of connectivity and a low barrier to starting, with a free signup and an interactive demo available before any commitment.

Connectivity is the strongest claim. Data can be connected or blended from over 500 sources including files, feeds, business applications, databases, data lakes and data warehouses, with live connections as well as imports, and a no-code builder for custom connectors where an in-house application needs integrating. Data preparation is handled in a dedicated studio, with a visual pipeline builder and an AI engine offering more than 250 transforms to improve data quality, so cleaning and enrichment happen before analysis rather than in spreadsheets afterwards.

Zia is the AI layer and appears in two forms that serve different needs. Ask Zia takes natural language questions and returns reports and widgets, supporting follow-up questions to go deeper, which suits users who know what they want but not how to build it. Zia Insights works the other way, generating narrative explanations of important trends without being asked. Visualisation offers more than 50 chart types built by dragging and dropping columns. Collaboration includes fine-grained access permissions, secured sharing, and distribution through email, Slack, Microsoft Teams and Cliq. The platform is described across connect, prepare, visualise, analyse, collaborate and extend, with agentic AI running through it. A free plan is available.