What is Piano?

Piano is a digital experience platform combining analytics, audience data and subscription commerce tools for publishers and brands. Its core products include Composer, an experience rules engine used to configure paywalls, regwalls and personalized subscriber journeys, and VX, a subscription commerce and billing layer built on Stripe. Piano Analytics adds compliance-focused data collection, segmentation, anomaly detection and reporting, and the platform is used by organizations such as the BBC, Deutsche Telegraph and the Wall Street Journal.

Piano does not publish standard pricing tiers. Signing up starts in a free trial mode, and Piano typically takes a percentage-based fee on subscription transactions in addition to negotiated enterprise pricing, with exact costs determined by Piano's sales team based on a customer's specific usage and integration needs.

Key Features of Piano

Here are the powerful features that make Piano stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Composer paywall and regwall rules engine
  • VX subscription commerce and billing on Stripe
  • Piano Analytics with segmentation and anomaly detection
  • Identity management and subscriber authentication
  • Audience data management and personalization
  • A/B testing of offers and subscriber journeys
  • Scheduled reports and alerting
  • API integrations with third-party data and marketing tools

Piano Pricing

Here are the pricing plans for Piano. Choose the plan that best fits your requirements and budget.

Custom

Custom

Transaction-based and negotiated enterprise pricing; free trial mode available at signup before application review

Piano Specifications

Get a closer look at the technical specifications and system requirements for Piano. Find out if it's compatible with your operating system and other software.

Software Tagline :
Data-driven digital experience platform for subscriptions, paywalls and audience engagement
Deployment :
  • cloud based
Subscription Plan :
monthly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
english
Target Audience :
  • smes
  • agencies
  • enterprises
Available Support :
  • email
  • phone
  • training
  • tickets
Integrations :
Stripe, Salesforce, Google Analytics
Product Url :
API Available :
Yes
Free Trial Available :
Yes
Run On Mobile Browser :
Yes
Free Plan Available :
No
Customization Available :
Yes

Piano Screenshots

Overall Piano Reviews

Here's our unbiased review of Piano. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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Piano Pros and Cons

Piano FAQs

No, Piano directs prospective customers to sales for pricing, which is customized and often includes a percentage fee on subscription transactions.

Composer is the rules engine that configures paywalls, offers and subscriber experiences, while VX handles the underlying subscription commerce and billing, built on Stripe.

New accounts start automatically in a trial mode before submitting an application for full review.

Piano relocated its global headquarters to Amsterdam, Netherlands, citing commitment to European data protection standards.

Yes, Piano Analytics provides data harvesting, segmentation, anomaly detection and reporting integrated with Composer and VX event data.