BuzzSumo
VerifiedContent research and media monitoring platform for content ideas, influencer discovery, and brand mentions.
See all screenshots - Deployment Cloud Based
- Starting price $199
- Free trial Available
- Best for Startups, SMEs, Agencies
What is BuzzSumo?
BuzzSumo is a content research and media monitoring platform used by marketers, PR teams, and agencies to find trending content, analyze competitor performance, and track brand mentions across the web. It searches a large index of articles and measures social engagement on Facebook, X, Reddit, and YouTube, helping teams identify topics and formats that resonate with audiences.
The platform also includes a media database of journalists for digital PR outreach, an influencer discovery tool, and a YouTube analyzer for video performance. Real time monitoring alerts flag new mentions, links, and competitor activity. BuzzSumo is owned by Brandwatch, part of Cision, and is aimed at content marketing agencies and in house marketing and communications teams.
Key Features of BuzzSumo
BuzzSumo lists 9 documented features, including Content discovery across a large index of articles for trending topics and formats, Content performance analysis across Facebook, X, Reddit, and YouTube and Media database of journalists and outlets for digital PR outreach. The list below covers what the product does rather than how it is marketed.
- Content discovery across a large index of articles for trending topics and formats
- Content performance analysis across Facebook, X, Reddit, and YouTube
- Media database of journalists and outlets for digital PR outreach
- Real time monitoring and alerts for brand mentions, keywords, and competitors
- Influencer identification across major social platforms
- YouTube Analyzer for video performance metrics
- Chrome browser extension for on page content and engagement analysis
- REST API for paid subscribers to pull data into other systems
- White label reporting for agencies
BuzzSumo Pricing
BuzzSumo lists 4 plans, from $199 to $999.
Content Creation
$199
per month, billed yearly
For marketers and agencies taking their content to the next level; 1 user included.
PR & Comms
$299
per month, billed yearly
For agencies monitoring coverage, researching and reaching out to journalists and tracking trends; 5 users included.
Suite
$499
per month, billed yearly
Most popular tier, aimed at an entire marketing team in large brands and agencies; 10 users included.
Enterprise
$999
per month, annual billing only
Full access for household-name brands and agencies; 30 users included.
BuzzSumo Specifications
BuzzSumo is available on web app. It offers an API and has a free trial.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Languages
- English
- Built for
- Startups
- SMEs
- Agencies
- Enterprises
- Support
- Tickets
- Training
- Integrations
- Slack, Zapier, IFTTT, RSS feeds, Buffer
- Public API
- Yes
- Free trial
- Yes
- Free plan
- No
- Runs in browser
- Yes
- Customisable
- Yes
- Website
- buzzsumo.com
BuzzSumo Videos
BuzzSumo Screenshots
BuzzSumo Comparisons
Side by side comparisons of BuzzSumo against 3 other Content Marketing Software options listed here.
BuzzSumo Reviews
No reviews yet
Used BuzzSumo? Share your experience and help other buyers decide.
BuzzSumo FAQs
Alternatives to BuzzSumo
Other Content Curation Software recorded on the same fields.
