What is BuzzSumo?
BuzzSumo is a content research and media monitoring platform used by marketers, PR teams, and agencies to find trending content, analyze competitor performance, and track brand mentions across the web. It searches a large index of articles and measures social engagement on Facebook, X, Reddit, and YouTube, helping teams identify topics and formats that resonate with audiences.
The platform also includes a media database of journalists for digital PR outreach, an influencer discovery tool, and a YouTube analyzer for video performance. Real time monitoring alerts flag new mentions, links, and competitor activity. BuzzSumo is owned by Brandwatch, part of Cision, and is aimed at content marketing agencies and in house marketing and communications teams.
Key Features of BuzzSumo
Here are the powerful features that make BuzzSumo stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Content discovery across a large index of articles for trending topics and formats
- Content performance analysis across Facebook, X, Reddit, and YouTube
- Media database of journalists and outlets for digital PR outreach
- Real time monitoring and alerts for brand mentions, keywords, and competitors
- Influencer identification across major social platforms
- YouTube Analyzer for video performance metrics
- Chrome browser extension for on page content and engagement analysis
- REST API for paid subscribers to pull data into other systems
- White label reporting for agencies
BuzzSumo Pricing
Here are the pricing plans for BuzzSumo. Choose the plan that best fits your requirements and budget.
Content Creation
$199/month (billed annually)
1 user, unlimited searches, 2 alerts
Includes Content Analyzer, Trending Feeds, and Question Analyzer.
PR & Comms
$299/month (billed annually)
5 users, unlimited searches, 5 alerts
Adds Media Database & Outreach, Coverage Reports, and Slack integration.
Suite
$499/month (billed annually)
10 users, unlimited searches, 10 alerts
Adds YouTube Analyzer, advanced Chrome extension, and article uploads.
Enterprise
$999/month (billed annually only)
30 users, unlimited searches, 50 alerts
Adds RSS feed sync, granular location search, and early feature access.
BuzzSumo Specifications
Get a closer look at the technical specifications and system requirements for BuzzSumo. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- startups
- smes
- agencies
- enterprises
- tickets
- training
BuzzSumo Videos
Alternatives of BuzzSumo
AlternativesExplore alternative software options that can fulfill similar requirements as BuzzSumo. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
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BuzzSumo Comparisons
Compare BuzzSumo with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall BuzzSumo Reviews
Here's our unbiased review of BuzzSumo. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.