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Iterable

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AI-powered cross-channel customer engagement platform for email, SMS, push, and in-app marketing

Campaign Management Software Cross-Channel Campaign Management Software Marketing Automation Software Push Notifications Software
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  • Deployment Cloud Based
  • Starting price Custom
  • Free trial Not offered
  • Best for SMEs, Agencies, Enterprises

What is Iterable?

Iterable is a cross-channel customer engagement platform that helps marketing teams create personalized, real-time experiences across email, SMS, push notifications, in-app messages, web, and embedded channels. It unifies customer behavioral and profile data so brands can build targeted segments, automate journeys, and react to user actions as they happen.

The platform includes Studio, a drag-and-drop journey builder, and Nova, an AI intelligence layer that helps teams build audiences, optimize campaigns, and automate manual marketing work. Iterable is built for enterprise scale and is used by brands such as Fabletics, HelloFresh, Redfin, and The Washington Post across retail, fintech, media, and marketplace industries.

Key Features of Iterable

Iterable lists 10 documented features, including Cross-channel messaging across email, SMS, push, in-app, web, and embedded messages, Studio journey builder with drag-and-drop entry rules, delays, and profile updates and Nova AI intelligence layer for campaign and audience optimization. The list below covers what the product does rather than how it is marketed.

  • Cross-channel messaging across email, SMS, push, in-app, web, and embedded messages
  • Studio journey builder with drag-and-drop entry rules, delays, and profile updates
  • Nova AI intelligence layer for campaign and audience optimization
  • Real-time event and attribute ingestion for behavior-triggered campaigns
  • Flexible data model for unifying customer attributes from multiple sources
  • Dynamic content personalization with handlebars, snippets, and data feeds
  • SMS support for short code, long code (10DLC), and alphanumeric sender IDs with TCPA/CTIA/CAN-SPAM compliance tools
  • Native shortlink builder with trackable engagement and revenue metrics
  • Robust APIs and webhooks for custom system integration
  • Audience syncing with platforms like Facebook and Google

Iterable Pricing

Iterable lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom

Based on monthly active users (MAU) and message volume

Request pricing

Iterable does not publish pricing tiers. Cost is determined by contract based on contacts/MAUs and message volume across channels; prospective customers must contact sales for a quote.

Iterable Specifications

Iterable is available on web app. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Languages
  • English
Built for
  • SMEs
  • Agencies
  • Enterprises
Support
  • Email
  • Live Support
  • Training
  • Tickets
Integrations
Integrates with cloud data warehouses, CDPs, Facebook and Google for audience syncing, and supports custom integrations via robust APIs and webhooks. Part of a broader partner ecosystem including agencies like Ematic Solutions and Range Digital.
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
Yes
Customisable
Yes
Website
iterable.com

Iterable Videos

Iterable Screenshots

Iterable screenshot 1

Iterable Comparisons

Side by side comparisons of Iterable against 3 other Campaign Management Software options listed here.

Iterable
Marketo Engage (Adobe)
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Iterable
MoEngage
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Iterable
Optimove
VS

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Iterable FAQs

Iterable does not publish fixed pricing. Cost is custom and based on factors like the number of contacts or monthly active users and message volume across channels. You need to contact Iterable's sales team for a quote.

No, Iterable does not publicly offer a free plan or self-serve free trial. Prospective customers can request a demo or pricing estimate from the sales team.

Iterable supports email, SMS, push notifications, in-app messages, web push, and embedded messages, allowing teams to orchestrate campaigns across all these channels from one platform.

Nova is Iterable's AI intelligence layer that helps marketing teams build and optimize audiences, journeys, and campaigns, automating manual work such as decisioning and campaign analysis.

Yes, Iterable provides APIs and webhooks so development teams can connect proprietary systems and integrate customer data and events with the platform.

Iterable is used primarily by mid-market and enterprise brands, including companies like Fabletics, HelloFresh, Redfin, and The Washington Post, across industries such as retail, fintech, media, and online marketplaces.