Digital Marketing
How To Build A Customer Communication Platform?
A customer communication platform brings together messages from many places into a single context-aware layer. These include chat, email, SMS, phone calls, and push…
Guides & analysis
How software actually gets chosen
Longer pieces on buying, comparing and running the tools in the index — written for the person who has to defend the decision afterwards.
Software
How Apps Turn a Download Into a Daily Habit
Getting someone to download an app is the easy part. Getting them to open it tomorrow, and the day after, is the whole game.…
Software
How to Tell the Difference Between Hardware and Software
Hardware is the parts you could drop. Software is the instructions telling them what to do. That's the definition, and it takes a second…
Software
Counting Social Media Platforms, and the Number That Matters
You asked for a number and got a top-20 list. Those rankings have their place, and the most popular platforms by user count are…
Software
Property Management Software Pricing: Mind the Minimum
The advertised rate is 1.50 to 3.50 dollars per unit per month. That number's close to meaningless for most people reading it, because almost…
Software
Whiteboard Animation Cost, and Why Quotes Differ So Much
Published prices for a one-minute whiteboard animation run from about 500 dollars to 16,000. That's a thirty-fold spread for what looks like the same…
Software
How to Create a Software Prototype That Settles a Question
A prototype has one job: to settle a question you can name before you start. Write that sentence and the rest follows from it.…
Software
AI Visibility Software: Why Two Tools Give Different Scores
Every guide to this software is published by a company that sells one. That's not a complaint about their honesty. It's a description of…
Software
App Store Optimization Pricing, Before You Hire an Agency
Every page answering this question was written by somebody who sells it. Tool vendors quote tool prices. Agencies quote retainers. Both are accurate, and…
Digital Marketing
Travel Management vs Expense Management vs Spend Management: Where the Lines Are
Key Takeaways Travel management covers pre-trip booking and policy. Expense management covers post-trip reimbursement and reconciliation. Spend management covers all company spend, travel and…
Software
Which Software Updates Matter, and How to Check for Them
Everything on your machine wants updating, and it all asks with the same urgency. The operating system, the browser, six apps you forgot installing,…
Software
What to Put in an Instagram Bio Instead of Copying One
Search this and you'll be handed two hundred bios to copy. Which solves nothing, because a bio that was written for somebody else describes…