Betway was founded in 2006 and is headquartered in Malta, operating as part of Super Group (NYSE: SGHC). It holds Malta Gaming Authority and UK Gambling Commission licenses, among others, and its international casino offers slots, table games, and live dealer tables from providers including NetEnt, Microgaming, Pragmatic Play, and Evolution Gaming. Betway also runs a sportsbook alongside its casino product in most of its licensed markets.

In the US, Betway ran a sportsbook across nine states starting in 2020-2021, but exited that market entirely by July 2024. Its online casino continued briefly in New Jersey and Pennsylvania before Super Group wound down those operations too through 2025 as part of a full withdrawal from US iGaming. As of 2026, Betway offers no real-money betting or casino product to US customers, though it continues operating internationally and was expanding into newly regulated markets such as Alberta, Canada.

McLuck is a free-to-play social casino that launched in 2023, operating on a sweepstakes model rather than real-money gambling. Players use two virtual currencies: Gold Coins, which have no cash value and are used for casual play, and Sweepstakes Coins, which function as free promotional entries and can be redeemed for cash prizes. No purchase is required to receive Sweepstakes Coins or to play, which is the key distinction between McLuck's sweepstakes model and traditional real-money online gambling.

The platform offers slots, Plinko-style games, and live-style social casino titles, and is available in most US states, though it excludes roughly a dozen, including New York, New Jersey, and Michigan. Redemption requires a minimum of 75 Sweepstakes Coins, paid out at a rate of 1 SC to 1 USD, with approved cash prizes typically reaching a player's bank account within about 10 days. Optional Gold Coin purchases are accepted via Visa, Mastercard, Apple Pay, and Google Pay.