Swapcard

Swapcard is an event management platform covering registration, ticketing and payments, attendee engagement, exhibitor and sponsor management, event monetisation, content and session management, branding, reporting and account security, positioned explicitly as revenue-first.

Organising the product around monetisation rather than logistics is the positioning choice and it matches how trade shows and B2B conferences actually work. For an exhibition organiser the attendees are not the customers, the exhibitors are, and the commercial question is whether sponsors and exhibitors got enough value to rebook next year. Software that treats registration as the main event and exhibitor return on investment as a reporting afterthought is solving the wrong problem for that buyer.

Hosted buyer programme management is a specific capability worth noting, because it is the mechanism behind many trade shows: qualified buyers are given travel and accommodation in exchange for a schedule of meetings with exhibitors, and running that means matching, scheduling and proving attendance across hundreds of appointments. Very few event platforms handle it.

The audience segmentation is unusually precise, addressing exhibition organisations, associations, B2B conferences, congress and medical conferences, media companies, non-profits and communities, and naming roles from VP of Events through exhibitor and sponsorship directors, hosted buyer programme managers and registration managers. An interactive floor plan, mobile app, webinar and community features are included. Self-serve pricing starts at 610 dollars per year, with professional services available above that.