Almabase

Almabase provides alumni engagement measurement alongside event management consolidating event operations with auctions and sponsorship management, online giving to drive donor participation, and fundraising marketing.

Consolidating auctions and sponsorship into event management is the detail that shows the product understands institutional advancement, because those are where the money at an alumni event actually comes from.

An alumni gala or reunion generates relatively little from ticket sales, which usually cover costs at best. The revenue comes from a sponsor whose logo appears on the programme and from an auction held during the evening. Both are managed, in most institutions, as separate exercises: sponsors tracked in a spreadsheet by whoever solicited them, auction lots and bids recorded on paper on the night, and both reconciled afterwards against an attendee list held somewhere else.

Bringing them into one system means the sponsor is a record connected to the event and the auction bid is connected to the donor who made it, which matters for the following year. Knowing who bid and lost is arguably more useful than knowing who won, because they demonstrated willingness to give at a level they did not ultimately reach.

Measuring engagement rather than counting activity is the harder claim and the more important one. Institutions traditionally report on events held and emails sent, which measures effort rather than result. Engagement measurement asks whether an individual alumnus is becoming more or less connected over time, which is what predicts whether they will eventually give, volunteer or advocate.

Online giving with reach and urgency addresses the practical reality that alumni giving is heavily concentrated in short campaigns, and giving day style efforts depend on making the act of donating take under a minute.

Pricing is not published, which is standard for institutional advancement software quoted on constituent count.