What is MoEngage?

MoEngage is an agentic customer engagement platform headquartered in San Francisco, California, and founded in 2014. It helps marketing and product teams analyze customer behavior and run cross-channel campaigns across email, mobile push, SMS, WhatsApp, and in-app messaging, with its Merlin AI assisting with content, timing, and decisioning. The platform is used by more than 1,350 consumer brands worldwide.

MoEngage does not publish specific prices. It is sold on two plans, Growth and Enterprise, both quoted after a sales conversation and billed under a minimum one-year commitment. Pricing is based on Monthly Tracked Users, meaning unique end-user profiles active in a given month, plus any add-on channels or features chosen.

Key Features of MoEngage

Here are the powerful features that make MoEngage stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.

  • Cross-channel campaign orchestration across email, push, SMS, in-app, and WhatsApp
  • Merlin AI for content and campaign decisioning
  • Behavior-based customer segmentation
  • Website and app personalization
  • Real-time transactional alerts (MoEngage Inform)
  • Customer journey and product analytics
  • A/B testing
  • Content Cards for personalized in-app feeds
  • Real-time data export APIs to warehouses and BI tools

MoEngage Pricing

Here are the pricing plans for MoEngage. Choose the plan that best fits your requirements and budget.

Growth

Custom (contact sales)

Priced by Monthly Tracked Users (MTUs)

Cross-channel messaging, behavior-based personalization, AI optimization

Enterprise

Custom (contact sales)

Priced by Monthly Tracked Users (MTUs)

Adds product catalog sync, advanced access controls, compliance features

MoEngage Specifications

Get a closer look at the technical specifications and system requirements for MoEngage. Find out if it's compatible with your operating system and other software.

Software Tagline :
Agentic customer engagement platform for cross-channel marketing at scale.
Deployment :
  • cloud based
Subscription Plan :
yearly
Desktop Platforms :
  • web app
Mobile Platforms :
Language Support :
en
Target Audience :
  • smes
  • enterprises
Available Support :
  • email
  • training
  • tickets
  • live support
Integrations :
Shopify, Salesforce Marketing Cloud, Twilio, Segment, Branch, SendGrid, Amazon SES, Storyly, AB Tasty
Product Url :
API Available :
Yes
Free Trial Available :
No
Run On Mobile Browser :
No
Free Plan Available :
No
Customization Available :
Yes

MoEngage Videos

MoEngage Screenshots

Alternatives

Explore alternative software options that can fulfill similar requirements as MoEngage. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.

MoEngage Comparisons

Compare MoEngage with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.

Overall MoEngage Reviews

Here's our unbiased review of MoEngage. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.

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MoEngage Pros and Cons

MoEngage FAQs

MTU stands for Monthly Tracked User, each unique end-user profile that performs at least one session or defined event in a calendar month.

Growth and Enterprise plan customers have a minimum one-year commitment.

MoEngage complies with privacy regulations including GDPR and the EU-US Privacy Shield.

Yes, MoEngage will build a custom quote for customers who want to add or drop features.

MoEngage runs on AWS infrastructure with separate data centers in the EU, North America, and India.