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Optimove

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AI-driven customer data platform for multichannel marketing orchestration.

Campaign Management Software
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  • Deployment Cloud Based
  • Starting price Custom (contact sales)
  • Free trial Not offered
  • Best for SMEs, Enterprises

What is Optimove?

Optimove is a customer data platform and relationship marketing hub headquartered in Tel Aviv, Israel, with additional offices including New York and London. It combines behavioral micro-segmentation, predictive analytics, and AI-driven journey orchestration so marketing teams can plan, execute, and measure multichannel campaigns across email, SMS, mobile push, web, WhatsApp, and ad networks from one platform. Its OptiGenie AI agents can also launch and adjust campaigns automatically based on results.

Optimove does not publish pricing or offer a free trial; costs are quoted individually based on the number of customer databases, contact volume, and modules selected. The platform holds ISO 27001 and SOC 2 Type II certifications and offers over 150 pre-built integrations along with iOS and Android SDKs for mobile engagement.

Key Features of Optimove

Optimove lists 9 documented features, including AI-driven journey orchestration (Optimove Orchestrate), Continuous micro-segmentation into dynamic customer personas and Predictive modeling for churn, lifetime value, and next-best-action. The list below covers what the product does rather than how it is marketed.

  • AI-driven journey orchestration (Optimove Orchestrate)
  • Continuous micro-segmentation into dynamic customer personas
  • Predictive modeling for churn, lifetime value, and next-best-action
  • Multichannel campaign execution across email, SMS, push, web, and WhatsApp
  • Website and app personalization engine
  • Gamification and loyalty program tools
  • OptiGenie AI agents for autonomous campaign optimization
  • 150+ pre-built third-party connectors
  • iOS and Android mobile SDKs for push and in-app messaging

Optimove Pricing

Optimove lists 1 plan without published figures. Pricing is quoted on request.

Custom

Custom (contact sales)

Based on number of customer networks/databases and modules selected

Request pricing

Single custom-quoted plan; no published tiers, no free trial or free plan

Optimove Specifications

Optimove is available on web app and has iOS apps. It offers an API.

Deployment
  • Cloud Based
Billing cycle
Yearly
Desktop
  • Web App
Mobile
  • iOS
Languages
  • English
Built for
  • SMEs
  • Enterprises
Support
  • Live Support
  • Training
  • Tickets
Integrations
Snowflake, Facebook Ads, Google Ads, TikTok, Instagram, Snapchat, WhatsApp, 150+ other connectors
Public API
Yes
Free trial
No
Free plan
No
Runs in browser
No
Customisable
Yes
Website
optimove.com

Optimove Videos

Optimove Screenshots

Optimove screenshot 1

Optimove Comparisons

Side by side comparisons of Optimove against 3 other Campaign Management Software options listed here.

Optimove
Salesforce Marketing Cloud
VS
Optimove
WebEngage
VS
Optimove
Adobe Campaign
VS

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Optimove FAQs

Optimove is a real-time customer data platform combined with a relationship marketing hub that helps marketing teams orchestrate, measure, and optimize campaigns at scale.

No, Optimove does not publish pricing or offer a free trial; costs are quoted individually based on customer database size.

Customers get a dedicated Customer Success Manager, 24/7 technical support, and a self-service knowledge base.

Optimove holds ISO 27001 and SOC 2 Type II certifications and is GDPR and CCPA compliant.

Optimove offers more than 150 out-of-the-box connectors along with native APIs and mobile SDKs.