Braze
What is Braze?
Braze is a customer engagement platform that helps brands unify customer data and deliver personalized messaging across email, push notifications, SMS/RCS, WhatsApp, in-app, and web channels. Its Canvas orchestration tool lets marketers build multi-step, cross-channel customer journeys, while BrazeAI adds AI-powered decisioning, predictive recommendations, and an agent console for automating engagement decisions.
The platform serves companies ranging from early-stage startups to large global enterprises, with customers including Canva, Intuit, and MetLife. Braze is publicly traded on Nasdaq under the ticker BRZE and is headquartered in New York City, with additional offices in Chicago, London, San Francisco, and Singapore.
Key Features of Braze
Here are the powerful features that make Braze stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Canvas cross-channel journey orchestration
- BrazeAI suite including Decisioning Studio and Agent Console
- Email, push, SMS/RCS, WhatsApp, LINE, and KakaoTalk messaging
- Real-time customer data platform with warehouse integrations
- Audience segmentation and real-time targeting
- Creative Studio for campaign workflow management
- Reporting and analytics dashboards
- In-product surveys, forms, and gamification tools
- Predictive AI and personalized recommendations (Pro tier and above)
- Audience Sync to third-party media and ad platforms
Braze Pricing
Here are the pricing plans for Braze. Choose the plan that best fits your requirements and budget.
Braze Go
Custom
Monthly Active Users (MAU) based
For early-stage growth teams; core Braze features and functionality
Braze Select
Custom
Monthly Active Users (MAU) based
For scaling companies; adds increased orchestration capabilities and enhanced security features
Braze Pro
Custom
Monthly Active Users (MAU) based
For performance optimization; adds predictive AI capabilities and AI personalized recommendations
Braze Enterprise
Custom
Monthly Active Users (MAU) based
For large-scale operations; adds enterprise-grade orchestration, infrastructure, and governance
Braze Specifications
Get a closer look at the technical specifications and system requirements for Braze. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- ios
- android
- startups
- smes
- agencies
- enterprises
- live support
- training
- tickets
Braze Screenshots
Alternatives of Braze
AlternativesExplore alternative software options that can fulfill similar requirements as Braze. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
All-in-one customer engagement and retention platform for personalized push, email, SMS, and in-app messaging
Omnichannel engagement platform, rebranded SAP Engagement Cloud following SAP's acquisition.
Enterprise marketing automation platform for campaigns, journeys, and AI-driven personalization
Email marketing software with drag and drop design, AI writing tools, and CRM based automation
Braze Comparisons
Compare Braze with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Braze Reviews
Here's our unbiased review of Braze. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.