Zappi

Zappi is a consumer insights platform organised into three systems: an innovation system for testing and iterating products, an advertising system for developing ads from concept to execution, and a brand health system for continuous tracking.

The connected part is the substance and it distinguishes Zappi from buying studies one at a time. A brand that commissions a concept test from an agency gets a report; the data then sits in that report and contributes nothing to the next decision. A platform that retains every study builds an accumulating asset, so past results inform what to test next and eventually what to predict. Zappi cites Forrester finding that brands using it see a 4 to 7 percent increase in new product revenue against legacy providers.

Iterating with consumers looped in at every step is the working method rather than a slogan. Traditional research validates at the end, when a concept is finished and the budget is committed, which is exactly when negative findings are least welcome and most expensive. Testing continuously through development means the feedback arrives while changing course is still cheap.

The brand health tracker runs continuously rather than in waves, so a shift in how people experience a brand shows up early instead of at the next annual survey. Amplify AI is a newer addition producing fast brand signals from social video, which reflects where consumer attention has moved and where conventional survey research is slowest. A pricing page exists but publishes no figures.