Attest

Attest is a consumer insights platform for global business-to-consumer brands, reaching more than 150 million consumers across 59 markets and joining survey data to interviews with real consumers.

Data quality is the axis Attest competes on and it is the right one for this category. A consumer research platform is only as good as the people answering, and low-quality panels are a genuine industry problem: professional survey takers, fraudulent responses and inattentive answering all produce data that looks complete and is worthless. Attest gives data quality its own place in the product rather than a paragraph in a trust page, which is a meaningful signal about where the engineering effort has gone.

Joining surveys to interviews addresses the other half of the problem, which is that quantitative data tells you what happened and not why. A tracking study showing a preference shift raises a question that only a conversation answers, and running those separately means the qualitative work happens weeks later against a different sample.

The product divides into Compass, Explore and Measure, applied to category research, brand and campaign effectiveness, product development and pitch validation for both advertising sales and retail listings. Use cases span brand tracking, live campaign tracking, concept testing, consumer profiling, creative testing and consumer duty scoping, the last being a regulated requirement in UK financial services that needs evidence of good customer outcomes. Key industries are food and beverage, media and entertainment, financial services and consumer goods. A pricing page exists but publishes no figures.