Displayr

Displayr is analysis and reporting software for survey data, used by more than 2,900 research teams, built around AI whose output can be traced back to the tables, tests, weights, variables and source behind every number.

Traceability is the argument and it is a serious one rather than a marketing line. Displayr states the problem directly: AI can summarise almost anything and can also sound confident when it is wrong. In market research that is not a minor inconvenience, because the output has to survive a client meeting or a methodology review, and an analyst who cannot show where a number came from has nothing to defend. Building the audit trail into the analysis rather than bolting on a citation afterwards is what makes AI usable in this discipline.

The technique coverage is genuinely deep for a single tool. Crosstabs, statistical testing, weighting, factor analysis, driver analysis, correspondence analysis, cluster and latent class, MaxDiff, conjoint, TURF and regression are all supported, alongside text analytics and generative AI. That range means a research team can keep one tool instead of moving data between a tabulation package, a statistics package and a charting tool, which is where most reporting errors are introduced.

PowerPoint automation and automatic updating matter more than they sound, because a tracking study rebuilds the same deck every wave and doing that by hand is both expensive and error-prone. The Free tier starts at zero dollars for limited analysis on small data sets, Professional is from 3,359 dollars per user billed annually, and Enterprise is from 4,199 dollars per user billed annually adding single sign-on, regional servers, API integrations and custom subdomains. A 14 day free trial needs no card, each licence includes an AI package, and extra AI packages cost 260 dollars with additional blocks of 1,000 hours at 1,340 dollars.