Best Market Research Software

Suzy is an AI-powered consumer insights platform built as a decision engine, organised into three products: Intelligence for tracking market shifts, consumer trends and competitor moves, Insight for holding all of an organisation's data and documents in one searchable place, and Impact for building the deliverables that align stakeholders.

Insight is the part that identifies a problem most research platforms ignore. Large organisations have already commissioned an enormous amount of research, and it sits in slide decks on shared drives that nobody can find, so teams repeatedly pay to answer questions their own company answered eighteen months ago. Bringing existing documents into the same system as new data, and making them answerable to a question, addresses the waste rather than adding to it.

Impact takes the same view of the last mile. Insight that never reaches a decision-maker in a form they will act on has produced nothing, and the deck-building that gets it there consumes a large share of a research team's week. Suzy frames its own category around what it calls the decision tax, the bottlenecks that stall decisions inside an organisation.

Enterprise-grade security is stated as isolated, encrypted and customer-owned data, which matters because consumer research and internal strategy documents together make an unusually sensitive corpus. Suzy positions itself for marketing and brand teams, product teams, sales teams and insights functions, and publishes ongoing research reports and a podcast. Rates are not published on the site.

SurveyMonkey is a widely used survey and forms platform for collecting feedback, running market research, and building online forms. It offers AI-assisted survey creation, 500+ templates, skip logic, and over 100 app integrations with tools like Salesforce, HubSpot, Zapier, Tableau, and Power BI, alongside team collaboration features such as shared brand assets and user roles.

Plans range from a free Basic tier for individuals to paid Individual and Team tiers billed monthly or annually, plus a custom-priced Enterprise tier with SSO, enhanced security, and dedicated support. Response volume, team size, and feature depth (such as white-label branding and advanced logic) determine which tier is needed.

Qualtrics 360 (also called Qualtrics 360-Degree Feedback or 360 Development) is a multi-source employee feedback platform from Qualtrics, built for HR and talent development teams. It collects structured input from managers, peers, and direct reports to give employees a rounded view of their strengths and development areas. The platform automates the operational side of running 360 programs, including participant nominations, survey distribution, reminders, and report generation, and includes a self-service participant portal where employees can request feedback and track responses.

Results are turned into analytics that surface skill gaps and performance patterns across departments and leadership levels, and can be connected to development interventions such as learning content and coaching resources. It is part of the broader Qualtrics Employee Experience suite and integrates with HRIS and learning systems. Pricing is not published; Qualtrics sells the product on a custom quote basis tied to employee count and planned usage, obtained by contacting its sales team.