World's most popular online survey and form-building platform for feedback and research
Best Market Research Software
Market research software is designed to help organizations gather, analyze, and interpret data related to market trends, consumer behavior, and competitive dynamics. These solutions provide tools for conducting surveys, analyzing market data, and generating insights to support strategic decision-making.
More about Market Research Software
Key capabilities include:
- Survey and Data Collection
- Data Analysis and Visualization
- Market Segmentation
- Competitor Analysis
- Trend Analysis
- Reporting and Dashboarding
Market research software helps businesses gain in-depth insights into market conditions, consumer preferences, and competitive landscapes. By offering tools for survey creation, data analysis, and market trend evaluation, these solutions support data-driven decision-making and strategic planning.
To qualify for the Market Research Software category, a product must:
- Provide features for conducting surveys, collecting market data, and analyzing results.
- Offer tools for market segmentation, competitor analysis, and trend evaluation.
- Supports reporting and visualization to generate actionable insights and aid in strategic decision-making.
The core value proposition is empowering organizations to make informed decisions and develop effective strategies through comprehensive market research and data analysis.
All Software
2 Best Market Research Software Options
Showing 1 - 2 of 2 products
SurveyMonkey is a widely used survey and forms platform for collecting feedback, running market research, and building online forms. It offers AI-assisted survey creation, 500+ templates, skip logic, and over 100 app integrations with tools like Salesforce, HubSpot, Zapier, Tableau, and Power BI, alongside team collaboration features such as shared brand assets and user roles.
Plans range from a free Basic tier for individuals to paid Individual and Team tiers billed monthly or annually, plus a custom-priced Enterprise tier with SSO, enhanced security, and dedicated support. Response volume, team size, and feature depth (such as white-label branding and advanced logic) determine which tier is needed.
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Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all SurveyMonkey Features- AI-powered survey creation and question recommendations
- 500+ survey templates with skip and advanced logic
- 100+ app integrations including Salesforce, HubSpot, and Zapier
- Team collaboration with shared brand assets and user roles
- White-label branding and multilingual surveys (higher tiers)
- Data export to CSV, PDF, PPT, and XLS
- SurveyMonkey Audience panel for targeted respondent sourcing
- Enterprise SSO, governance, and dedicated data center options
Pricing
SurveyMonkey Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Multi-rater 360-degree feedback software for employee and leadership development
Qualtrics 360 (also called Qualtrics 360-Degree Feedback or 360 Development) is a multi-source employee feedback platform from Qualtrics, built for HR and talent development teams. It collects structured input from managers, peers, and direct reports to give employees a rounded view of their strengths and development areas. The platform automates the operational side of running 360 programs, including participant nominations, survey distribution, reminders, and report generation, and includes a self-service participant portal where employees can request feedback and track responses.
Results are turned into analytics that surface skill gaps and performance patterns across departments and leadership levels, and can be connected to development interventions such as learning content and coaching resources. It is part of the broader Qualtrics Employee Experience suite and integrates with HRIS and learning systems. Pricing is not published; Qualtrics sells the product on a custom quote basis tied to employee count and planned usage, obtained by contacting its sales team.
Read Qualtrics 360 Reviews Explore additional details
Explore various Keka features, compare the pricing plans, and unlock the potential of seamless operations by selecting the right software for your business.
Features
View all Qualtrics 360 Features- Multi-rater 360 feedback collection from managers, peers, and direct reports
- Automated nominations, survey distribution, and reminders
- Self-service participant portal for employees
- Pre-built competency frameworks for leaders, managers, and individual contributors
- Analytics dashboard for skill-gap and performance-pattern tracking
- Employee-led 360 project initiation
- Longitudinal tracking of development versus performance metrics
- Integration with HRIS and learning platforms (e.g., LMS, LinkedIn Learning)
- Custom report design and generation
Pricing
Qualtrics 360 Caters to
- StartUps
- SMEs
- Agencies
- Enterprises
Market Research Software Buyer's Guide
Picking Market Research Software is mostly a question of fit rather than feature count, since most credible options cover similar ground differently. What follows is a practical breakdown of features, buyers, cost, and the questions worth putting to a vendor.
What is Market Research Software?
Market Research Software helps teams bring the operational admin behind market research work into one place rather than several disconnected tools. The practical gain is consolidation: information that would otherwise sit across spreadsheets and email threads stays in one place and stays current. The distinguishing quality is whether a tool still fits once your requirements stop being simple.
Key features to look for in Market Research Software
Treat the list below as a checklist rather than a requirement set, since not all of it will apply to you.
- Records and profiles built around market research work
- Scheduling and capacity planning
- Workflow stages matching how market research operations actually run
- Invoicing and payment handling
- Document storage and compliance records
- Customer and contact communication
- Reporting on the measures that matter in market research work
- Role based access for different staff types
Benefits of using Market Research Software
Where the fit is right, reported gains from Market Research Software usually include:
- Workflows that match market research operations instead of a generic process
- Less adaptation of general purpose software to a specialist job
- Records and terminology that fit the field
- Compliance and record keeping handled in one place
- Reporting on measures that are actually relevant
Who uses Market Research Software?
Market Research Software is used by owners and managers in market research work, administrative staff, and the frontline teams delivering it. Fit is decided by how you work rather than how large you are.
How to choose the right Market Research Software
The factors that most often decide a Market Research Software choice:
- How closely the workflow matches your own market research operation
- Whether sector specific compliance requirements are covered
- The size of operation the product is genuinely designed for
- Data migration from whatever you use today
- How responsive the vendor is to requests specific to this field
Trial a small shortlist against genuine work rather than a vendor scenario, and let the people who will live in the tool lead that evaluation.
How much does Market Research Software cost?
Most Market Research Software vendors charge per seat or per site monthly, with tiers set by how large the operation is. Pricing tends to sit above general purpose software, a function of narrow market size rather than margin. Map the pricing model to expected usage a year out rather than today, and confirm the capabilities you need sit in the tier you are pricing rather than one above it.
FAQs of Market Research Software
Market Research Software is built for market research work, bringing the records, scheduling, billing and compliance that this field needs into a single system.
A generic system can be bent into shape, but Market Research Software already assumes how market research work runs, so there is less configuration and less compromise.
Some Market Research Software options target small single site market research teams while others assume multi site groups, so confirm which you are being shown.
Ask any Market Research Software vendor exactly which of your existing market research records they migrate, since this is often quoted as separate work.
Most Market Research Software vendors price per user or per location monthly, and specialist market research products typically cost more than general alternatives.
Run a short Market Research Software trial using your own market research cases, since a prepared demo is built to succeed in a way your real work is not.