Forsta

Forsta is an experience and research technology company whose HX Platform connects survey research, customer experience, brand experience and employee experience data in one place, supported by AI and by strategic consultants.

Combining market research with experience management is the structural bet, and it addresses a real organisational split. Research teams run studies to understand a market, while experience teams monitor satisfaction and loyalty scores from customers already served, and the two usually sit in different departments using different tools. The result is that a company can know its brand perception is falling and separately know its satisfaction score is falling without anyone connecting the two. One platform holding both makes that link possible.

Multi-mode research is the technical requirement underneath. Serious study design rarely fits a single channel: a project might need an online panel, telephone interviews, in-the-moment digital diaries and online focus groups, and a platform that handles only surveys forces the qualitative work somewhere else. Digital diaries in particular collect activity-based entries at the moment of an experience rather than relying on recall weeks later.

The consultancy element is not incidental to the offer. Forsta sells strategic consultants alongside the software on the argument that moving from insight to action is where research programmes fail, and it publishes industry-specific material for market research agencies, retail, insurance, financial services, technology, restaurants, hotels, automotive, entertainment, travel and utilities. Rates are not published on the site.