Pollfish

Pollfish is a survey platform for market research, free to join and charged per completed response from 0.95 dollars, used by 13,673 businesses and offering a full service option alongside the self-serve tool.

Per-response pricing with no subscription is the commercially distinctive part and it changes who can afford research at all. Enterprise research platforms charge annual licences in the thousands, which makes occasional study work uneconomic for a small brand and forces the decision onto instinct instead. Paying under a dollar per answer means a founder can test a proposition on 200 people for a couple of hundred dollars, which is a different class of purchase from an annual contract.

The screening surcharges are the part worth understanding before budgeting, because they compound. One screening question adds 0.50 dollars per response, two add 1.00, three add 1.75, four add 2.75, five add 3.75 and six add 5.75. That escalation is honest rather than punitive: each screening question rejects part of the pool, so reaching a narrow audience genuinely costs more to field, and a study needing six screeners costs seven times the base rate per completed answer.

Pollfish gives respondent quality prominent treatment, with an audience pledge, eleven trust verifications and published awards and certifications, which matters on a platform recruiting through mobile applications. The toolset covers a survey maker, AI survey tools, targeting and analysis, applied to advertising and creative testing, brand tracking, concept testing, market segmentation, packaging and label testing, path to purchase tracking and pricing research.