Suzy

Suzy is an AI-powered consumer insights platform built as a decision engine, organised into three products: Intelligence for tracking market shifts, consumer trends and competitor moves, Insight for holding all of an organisation's data and documents in one searchable place, and Impact for building the deliverables that align stakeholders.

Insight is the part that identifies a problem most research platforms ignore. Large organisations have already commissioned an enormous amount of research, and it sits in slide decks on shared drives that nobody can find, so teams repeatedly pay to answer questions their own company answered eighteen months ago. Bringing existing documents into the same system as new data, and making them answerable to a question, addresses the waste rather than adding to it.

Impact takes the same view of the last mile. Insight that never reaches a decision-maker in a form they will act on has produced nothing, and the deck-building that gets it there consumes a large share of a research team's week. Suzy frames its own category around what it calls the decision tax, the bottlenecks that stall decisions inside an organisation.

Enterprise-grade security is stated as isolated, encrypted and customer-owned data, which matters because consumer research and internal strategy documents together make an unusually sensitive corpus. Suzy positions itself for marketing and brand teams, product teams, sales teams and insights functions, and publishes ongoing research reports and a podcast. Rates are not published on the site.