Tessitura

Tessitura is a single platform for arts and culture organisations covering CRM, ticketing and admissions, fundraising, memberships, digital and e-commerce, education programmes and marketing, with a complete customer history spanning every interaction, communication, ticket purchase, contribution and membership.

The lifelong customer journey is the idea Tessitura organises itself around and it is more concrete than it sounds. Child records for family programming, students in classes and camps, young adults as teachers and volunteers, then households as those people establish their own families, and eventually members, subscribers and donors. Very few systems model a relationship over decades, and arts organisations genuinely have them.

Tracking relationships between customers as well as to the organisation is the detail that reveals real domain understanding, since major gift fundraising depends on knowing that two people are married, that one sits on a board and that a third introduced them, and that is a graph rather than a customer list.

Education programmes being a core module rather than an afterthought matters because school field trips, camps and classes are how most cultural organisations reach people who are not yet ticket buyers, and they are administratively awkward in a way that ticketing software normally ignores. Tessitura publishes release notes and a public roadmap. Rates are not published.