Spektrix

Spektrix is an integrated CRM, ticketing, marketing and fundraising platform for arts and cultural organisations, covering box office operations, onsale management, email marketing, payments, memberships, event and season setup and working with agents and promoters, across the UK and Ireland, United States, Canada, Australia and New Zealand and German-speaking Europe.

Publishing the business model as a named section alongside the product is unusual and it is a deliberate position. Spektrix runs every client on one continuously updated platform rather than versioned installations, which means no organisation is left on old software and none can have bespoke changes, and stating that openly sets the expectation before a sale rather than after.

Onsale management as a distinct capability reflects a real operational crisis point. When a popular show goes on sale, a year's worth of traffic arrives in ten minutes, and the difference between a platform that handles that and one that does not is measured in refunded goodwill rather than in features.

Organising the site by role and by goal as well as by product is a sound reflection of how these purchases are made, since the box office manager, the marketer and the development director each want different things and the decision is usually a committee one. Spektrix publishes a guide on how to choose a ticketing system. Rates are not published.