WebEngage
What is WebEngage?
WebEngage is a full-stack customer engagement and retention platform that consumer brands use to unify customer data and run omnichannel marketing campaigns. Founded in 2011 and headquartered in Mumbai, India, it combines a customer data platform, real-time and RFM-based segmentation, and a drag-and-drop journey designer covering email, SMS, WhatsApp, mobile and web push, in-app messages, and on-site notifications. Its analytics suite tracks funnels, cohorts, and retention, and WebEngage AI adds predictive segmentation and content generation.
WebEngage serves more than 800 consumer brands across e-commerce, edtech, BFSI, D2C, gaming, and travel, from startups to large enterprises. It does not publish self-serve pricing, offering a 14-day free trial and custom annual contracts negotiated through its sales team instead. Developers can extend the platform with REST APIs and SDKs to track users and events and send transactional messages.
Key Features of WebEngage
Here are the powerful features that make WebEngage stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- Customer Data Platform with unified, real-time user profiles
- Real-time and RFM-based customer segmentation
- Drag-and-drop Journey Designer for cross-channel automation
- Omnichannel messaging across email, SMS, WhatsApp, mobile and web push, in-app, and on-site notifications
- Web and in-app personalization
- Product and revenue analytics with funnels, cohorts, and retention tracking
- WebEngage AI for predictive segmentation and content generation
- A/B testing with control groups
- REST APIs and SDKs for custom tracking and messaging
WebEngage Pricing
Here are the pricing plans for WebEngage. Choose the plan that best fits your requirements and budget.
Custom
Custom
Sales-led, usage-based pricing billed on pre-paid annual contracts; cost depends on channels, features, and monthly tracked users.
WebEngage Specifications
Get a closer look at the technical specifications and system requirements for WebEngage. Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- startups
- smes
- enterprises
- phone
- live support
- tickets
WebEngage Videos
WebEngage Screenshots
Alternatives of WebEngage
AlternativesExplore alternative software options that can fulfill similar requirements as WebEngage. Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Enterprise cross-channel campaign orchestration and marketing workflow automation.
AI-driven commerce platform for marketing automation, product search, and content management
Cross-channel customer engagement platform for AI-powered messaging, journey orchestration, and data activation
All-in-one customer engagement and retention platform for personalized push, email, SMS, and in-app messaging
WebEngage Comparisons
Compare WebEngage with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall WebEngage Reviews
Here's our unbiased review of WebEngage. Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.