Emarsys (SAP Engagement Cloud)
What is Emarsys (SAP Engagement Cloud)?
Emarsys is an omnichannel customer engagement platform originally founded in Vienna in 2000, later headquartered in Budapest, and acquired by SAP in 2020. In February 2026 SAP renamed the product SAP Engagement Cloud, keeping the original platform as the Emarsys Edition while adding a new Enterprise Edition with cross-cloud orchestration and Joule AI. It provides AI-powered email automation, predictive analytics, and personalization across email, SMS, mobile, and web.
Pricing is custom and quote-based, typically scaled by contact database size and channels used, with no published price list or free trial. The platform is built for mid-sized to large brands in retail, e-commerce, travel, and media, and integrates natively with SAP S/4HANA, Commerce Cloud, Sales Cloud, and Service Cloud.
Key Features of Emarsys (SAP Engagement Cloud)
Here are the powerful features that make Emarsys (SAP Engagement Cloud) stand out from the competition. Packed with innovative tools and advanced functionalities, this software offers a range of benefits.
- AI-powered email marketing automation (batch, triggered, transactional, recurring)
- Omnichannel messaging across email, SMS, mobile push, web, mobile wallet, and contact center
- Predictive analytics for churn risk, lifetime value, and purchase likelihood
- Generative AI for subject lines and content blocks
- Pre-built, customizable customer journey strategies and tactics
- Customer loyalty program tools
- Real-time AI-guided journey activation
- Native integration with SAP S/4HANA, Commerce Cloud, Sales Cloud, and Service Cloud
- Integrated custom reporting from SAP Analytics Cloud and Google Looker Studio
Emarsys (SAP Engagement Cloud) Pricing
Here are the pricing plans for Emarsys (SAP Engagement Cloud). Choose the plan that best fits your requirements and budget.
Emarsys Edition
Custom (contact sales)
Scales with contact database size
Standalone omnichannel marketing platform with core AI, email, and cross-channel features
Enterprise Edition
Custom (contact sales)
Not publicly disclosed
Adds cross-cloud orchestration, real-time SAP S/4HANA signals, and Joule agentic AI
Emarsys (SAP Engagement Cloud) Specifications
Get a closer look at the technical specifications and system requirements for Emarsys (SAP Engagement Cloud). Find out if it's compatible with your operating system and other software.
- cloud based
- web app
- smes
- enterprises
- tickets
- live support
Emarsys (SAP Engagement Cloud) Videos
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Alternatives of Emarsys (SAP Engagement Cloud)
AlternativesExplore alternative software options that can fulfill similar requirements as Emarsys (SAP Engagement Cloud). Evaluate their features, pricing, and user feedback to find the perfect fit for your needs.
Enterprise marketing automation platform for campaigns, journeys, and AI-driven personalization
Email marketing software with drag and drop design, AI writing tools, and CRM based automation
AI-powered customer engagement platform unifying data, personalization, and journey orchestration
AI-powered cross-channel customer engagement platform for email, SMS, push, and in-app marketing
Emarsys (SAP Engagement Cloud) Comparisons
Compare Emarsys (SAP Engagement Cloud) with other similar options available. Explore the key differences to see why it's the top choice for businesses and individuals.
Overall Emarsys (SAP Engagement Cloud) Reviews
Here's our unbiased review of Emarsys (SAP Engagement Cloud). Discover how our team of experts rates its features, ease of use, customer support, and other aspects that contribute to its overall appeal.