Emarsys (SAP)
VerifiedOmnichannel marketing automation platform, now part of SAP Engagement Cloud
See all screenshots - Deployment Cloud Based
- Starting price Custom
- Free trial Not offered
- Best for SMEs, Enterprises
What is Emarsys (SAP)?
Emarsys is an omnichannel marketing automation platform, originally founded in Vienna, Austria, and acquired by SAP in 2020. In February 2026 it was rebranded as SAP Engagement Cloud, offered in an Emarsys Edition, the standalone marketing platform, and an Enterprise Edition with deeper integration. The platform uses AI to predict customer behavior, build living audience segments, and trigger automated omnichannel workflows across email, web, mobile, and ads based on real-time events such as abandoned carts or restocks.
SAP does not publish a price list for Emarsys. Pricing is contact-based, billed in blocks of 100,000 contacts per year, with a base platform fee plus channel add-ons for SMS, push, and in-app messaging depending on the tier. Prospective customers must request a custom quote directly from SAP; official price figures could not be verified on SAP's own pricing pages during this research.
Key Features of Emarsys (SAP)
Emarsys (SAP) lists 8 documented features, including AI-powered predictive customer segmentation, Omnichannel campaign orchestration across email, web, mobile, and ads and Real-time triggered automation (abandoned cart, back-in-stock, loyalty milestones). The list below covers what the product does rather than how it is marketed.
- AI-powered predictive customer segmentation
- Omnichannel campaign orchestration across email, web, mobile, and ads
- Real-time triggered automation (abandoned cart, back-in-stock, loyalty milestones)
- Integrated Data Layer for unified customer data
- Dynamic content personalization
- Built-in performance reporting and lifecycle analytics
- Industry-specific playbooks for retail and B2C brands
- Contact lifecycle segmentation and reporting
Emarsys (SAP) Pricing
Emarsys (SAP) lists 2 plans without published figures. Pricing is quoted on request.
Emarsys Edition
Custom
Priced per 100,000 contacts/year
Standalone marketing automation platform; base platform fee plus channel add-ons, contact SAP for a quote
Enterprise Edition
Custom
Priced per 100,000 contacts/year
Deeper integration and greater channel depth than the Emarsys Edition; contact SAP for a quote
Emarsys (SAP) Specifications
Emarsys (SAP) is available on web app. It offers an API.
- Deployment
- Cloud Based
- Billing cycle
- Yearly
- Desktop
- Web App
- Languages
- English
- Built for
- SMEs
- Enterprises
- Support
- Phone
- Live Support
- Tickets
- Training
- Integrations
- Shopify, Magento, Salesforce, Microsoft Dynamics, SAP Commerce Cloud and other ecommerce and CRM platforms via the SAP Integrated Data Layer
- Public API
- Yes
- Free trial
- No
- Free plan
- No
- Runs in browser
- No
- Customisable
- Yes
- Website
- emarsys.com
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