Frazer

Frazer is dealer management software for independent used car dealerships, offered as a desktop product or as Hosted Frazer running on a managed cloud server, with a full accounting suite and buy-here-pay-here capability.

Free on-site installation and training is the detail that most distinguishes Frazer commercially, and it is well matched to the customer. An independent used car dealer is not running an IT department, and the failure mode for dealer software at this end of the market is not that it lacks features but that it is never properly set up, so the dealer keeps working from a spreadsheet alongside it. Someone arriving to install and train removes that outcome.

The desktop and hosted split is offered as a genuine choice rather than a migration path. Desktop runs at 129 dollars a month; Hosted Frazer, at 199 dollars a month, puts the same database on a secure remote cloud server managed and supported by Frazer, adding accessibility and location independence. A dealer with one lot and one office may reasonably prefer the desktop; one whose owner works from home or runs two lots needs the hosted version.

Integration with Dealer Car Search connects the DMS directly to the dealership website, so inventory, leads and deals move between them without re-entry, which is the specific friction independent dealers face when their website and their DMS come from different vendors. FrazerPay handles electronic payments. Accounting reports and full accounting suite access are included, and Frazer publishes a feature comparison against other dealer management systems.