Dealertrack DMS

Dealertrack DMS is a cloud-based dealer management system from Cox Automotive, covering the core dealership system alongside finance and insurance, credit application handling and performance management.

Open integrations are the position Dealertrack argues from, and in this market that is a pointed claim. Dealer management systems have historically charged third-party vendors substantial fees for data access, which raises the cost of every add-on a dealership wants and effectively taxes the choice to use anything outside the vendor's own catalogue. A DMS advertising open integration is competing directly on that, and for a dealership already running specialist tools for inventory, CRM or service the difference shows up in the total bill rather than in the DMS line.

Switching your DMS is published as its own topic, which is a fair reflection of the real obstacle. A dealership changing management system migrates years of deal history, accounting records, parts inventory and customer data while continuing to trade, and the perceived risk of that keeps dealerships on systems they dislike for years.

The Cox Automotive family surrounding it is the wider argument: Autotrader, Kelley Blue Book, Manheim, vAuto, VinSolutions, Xtime, Dealer.com, NextGear Capital and Central Dispatch all sit alongside, covering listings, valuation, wholesale auction, inventory management, CRM, service scheduling, websites, floor plan finance and transport. Finance and insurance covers credit applications and the products sold at the point of sale, where much of a dealership's profit per unit is made. Pricing is not published.