DealerSocket

DealerSocket provides dealership software led by its CRM, extended with equity mining, websites and digital marketing, digital retail, inventory management and a dealer management system through Auto/Mate and IDMS.

Equity mining, sold as RevenueRadar, is the most distinctive capability and it addresses a problem specific to vehicle retail. A dealership's best prospects are usually people who already bought from it, because a customer roughly three years into a finance agreement may now owe less than the car is worth and can trade into a new one with no increase in payment. Identifying who is in that position requires continuously comparing every past customer's loan balance against current vehicle values, which no salesperson does manually.

Business rules capability is what a quoted DealerSocket customer singles out, describing it as far superior to the product they left and saying they had been losing sales through inability to track customers properly. That is the right measure for automotive CRM, because the discipline is entirely about follow-up: a lead that is not contacted on a defined schedule is lost to whichever dealer does contact them, and the rules engine is what makes that happen without a manager chasing.

The DealerSocket product line names PrecisePrice for digital retail, DealerFire for websites and digital marketing, Inventory+ for stock management, and Auto/Mate and IDMS as dealer management systems, IDMS serving the independent market. OEM programs and certified partners extend it, with a dealer referral programme alongside. Pricing is not published.