Refiner

Refiner is a survey platform aimed at software product teams, covering in-app, mobile, website, email and link surveys plus in-app messages, with a survey builder, on-brand design, a reporting dashboard, AI insights, user segmentation, team alerts and integrations.

The emphasis on in-app surveys is the defining characteristic and it produces a materially different result from email surveying.

An emailed survey reaches people who open marketing email, which is a self-selecting group weighted toward the engaged and the unusually annoyed. An in-app survey reaches people while they are using the product, which is both a more representative sample and a more accurate moment. Somebody asked about a feature while they are using it gives a better answer than the same person asked a week later by email, when they are recalling an impression rather than reporting an experience.

User segmentation is what makes that targeting precise. The value of an in-app survey comes from asking the right users at the right point, such as those who tried a feature twice and stopped, or those who reached a limit. Surveying everyone equally wastes the main advantage of being inside the product.

Published use cases cover Net Promoter Score, Customer Effort Score, customer satisfaction, product market fit and user research, and product market fit surveying is worth noting because it is a specific methodology asking how disappointed users would be if the product disappeared, which is a genuinely different question from satisfaction.

Team alerts through Slack and email address the failure mode where responses accumulate in a dashboard nobody opens. Feedback that reaches the team where they already work gets acted on.

The product is positioned for software as a service, fintech and marketplace businesses, and for product, customer success, marketing and growth teams.

Pricing is not published on the captured page, though a pricing page and a free trial are offered.