Creatio

AI-native CRM and workflow automation platform for sales, marketing, and service teams.

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Deployment Cloud Based, On Premises, Hybrid
Starting price $25/user/month
Free trial Available
Best for Startups, SMEs, Agencies

What is Creatio?

Creatio is an AI CRM and workflow automation platform that helps organizations manage marketing, sales, and customer service in one system. Founded in 2014 and headquartered in Boston, Massachusetts, it combines no-code visual designers with AI agents so business users and developers can build workflows and applications without extensive coding. Its core products, Sales Creatio, Marketing Creatio, and Service Creatio, cover the customer lifecycle from lead generation to case resolution and can be used together or as standalone tools.

The platform serves thousands of organizations across banking, insurance, manufacturing, retail, and other industries in more than 100 countries. Creatio can be deployed in the cloud, on premises, or through a hybrid model, with REST APIs, a marketplace of connectors, and native mobile apps for iOS and Android. Support includes email, phone, live chat, tickets, and training through Creatio Academy.

Key Features of Creatio

Creatio lists 10 documented features, including No-code visual designers for building workflows, business processes, and custom applications, AI agents and AI coding assistants (Creatio AI Studio) that automate tasks and generate app logic from natural language and Unified CRM suite spanning Sales Creatio, Marketing Creatio, and Service Creatio. The list below covers what the product does rather than how it is marketed.

No-code visual designers for building workflows, business processes, and custom applications
AI agents and AI coding assistants (Creatio AI Studio) that automate tasks and generate app logic from natural language
Unified CRM suite spanning Sales Creatio, Marketing Creatio, and Service Creatio
360-degree customer view combining sales, marketing, and service interaction history
Sales pipeline, opportunity, and forecast management with guided selling processes
Marketing campaign management with audience segmentation and lead scoring
Omnichannel case management with SLA tracking and a unified agent desktop
Open REST/OData APIs for custom integrations
Marketplace of pre-built connectors
Cloud, on-premises, and hybrid deployment options with custom branding and role-based access

Creatio Pricing

Creatio lists 4 plans. Three carry a published figure, from $15 to $55; the rest are quoted on request.

Growth

$25/user/month

Starts at 5 users

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No-code workflow designers, core CRM data model, built-in AI actions, 2 environments

Enterprise

$55/user/month

Starts at 5 users

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Unlimited workflow runs and API calls, 3 environments, custom branding, HIPAA option

Unlimited

Custom

Unlimited users

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Full platform access with all CRM products included, unlimited custom agents/apps/workflows

Sales / Marketing / Service Creatio (add-ons)

$15/user/month each

Add-on to Growth or Enterprise

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Standalone or bundled CRM products; included at no extra cost on Unlimited

Creatio Specifications

Creatio is available on web app and has iOS and Android apps. It offers an API and has a free trial.

Deployment: Cloud Based
On Premises
Hybrid
Billing cycle: Monthly
Desktop: Web App
Mobile: iOS
Android
Languages: English
Built for: Startups
SMEs
Agencies
Enterprises
Support: Email
Phone
Live Support
Training
Tickets
Integrations: Microsoft Outlook/Exchange, Mailchimp, DocuSign, PandaDoc, Zoom, Telegram, Amazon Connect, Genesys, Cisco, Five9, ZoomInfo, Apollo.io, JotForm
Public API: Yes
Free trial: Yes
Free plan: No
Runs in browser: Yes
Customisable: Yes
Website: creatio.com