Acronis Cyber Protect

Acronis Cyber Protect combines backup with cybersecurity and endpoint management, delivered through a single agent rather than as separate products. Acronis sells heavily through managed service providers as well as directly, and describes its current platform as AI native.

Combining backup with anti malware in one agent is the distinguishing decision and the logic is sound. Backup and endpoint security both need to see every file change on a machine, and running two agents doing overlapping work costs performance and creates conflicts, which administrators know well. More usefully, a system that both detects malware and holds the backups can restore the affected files immediately on detection rather than raising an alert for someone to act on.

The managed service provider channel shapes the product. Providers manage many small customers and need multi tenancy, per client reporting and billing, which a product built for a single organisation's IT team does not provide. Much of the platform's design reflects that audience.

Bundling also suits smaller organisations for a simpler reason: a business with no dedicated security staff benefits more from one product covering both jobs adequately than from two best of breed tools nobody has time to operate.